The Social Media Operations & Reporting Analyst will be responsible for working as part of the Labcorp social media team to facilitate operations and metrics reporting. The Social Media Operations & Analytics Specialist will be expected to assist the Labcorp social media team in managing day-to-day operations and provide insights and analytics that will fine-tune future strategy, content, and audience-building work. This will include coordinating and managing projects, maintaining the Labcorp social media editorial calendars, publishing social media posts, and compiling and analyzing social media metrics. The ideal candidate will be a skilled project manager who excels at making data come to life and has a passion for social media. Responsibilities/Duties
Maintain social media editorial calendar and project tracker.
Oversee social media projects in Workfront and track progress for the team.
Contribute to social media projects as needed, including ideation, planning, development, and approvals.
Publish approved social media posts to Facebook, Twitter, Instagram, and LinkedIn and PostBeyond.
Develop social media reports in Sprinklr and PostBeyond and compile for Data Analytics team.
Assist social media team with analyzing data to garner insights and optimizations for various initiatives.
Develop custom social media reports for various business units as needed.
Coordinate team and agency meetings to help move projects forward.
Interpret and present data in a cohesive and visually compelling manner.
Experience:
Minimum Required:
1-2+ years of experience in social media or data analytics
Experience with social networking and analytics tools (i.e., Hoot Suite, Brand24, NetBase, Google Analytics, TrendKite, Sprout Social, Sprinklr, etc.)
Comfortable with Workfront or similar project management tools
Education/Qualifications/Certifications and Licenses
Recommended:
Background in Healthcare or Biopharmaceutical Industry a plus
Degree with a concentration in communications, journalism, public relations, or marketing preferred
Competencies:
Excellent organizational skills: the proven capability to manage projects from start to finish
Strong interpersonal skills: ability to work as an individual and as part of a team
Work well within a fast-paced customer centric environment and with a variety of stakeholders.
Multi-task and work efficiently under pressure with expert attention to; prioritize tasks effectively under tight timelines.
Work both independently and in a cross-functional global team
Be accountable and dependable but know when to ask for help
Adapt to change and work though ambiguity, while interpreting feedback
Labcorp is proud to be an Equal Opportunity Employer: As an EOE/AA employer, Labcorp strives for diversity and inclusion in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications of the individual and do not discriminate based upon race, religion, color, national origin, gender (including pregnancy or other medical conditions/needs), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. We encourage all to apply. For more information about how we collect and store your personal data, please see our Privacy Statement.
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