Job Description

• Role Summary

As a Social Media Marketing Manager at Irish Expert will be responsible for developing and implementing comprehensive marketing plans to promote our immigration and study abroad services. The ideal candidate will have a strong background in strategic marketing, a deep understanding of the immigration and education sectors, and the ability to create impactful campaigns that resonate with our target audience.

Duties and Responsibilities

? Develop and execute comprehensive marketing strategies aligned with business objectives.

? Conduct market research to identify trends, competitor activities, and opportunities in the

? Immigration and study abroad industry.

? Find and seize fresh business opportunities with existing customers.

? Develop and enforce brand guidelines across all marketing channels.

? Oversee the planning and execution of digital marketing campaigns, including SEO, SEM, social media, and email marketing.

? Analyze and report on the performance of digital marketing initiatives, optimizing for results.

? Develop engaging and informative content for various channels, including website, blogs, and social media.

? Coordinate the creation of marketing collateral, ensuring consistency with brand messaging.

? Plan and execute events, webinars, and workshops to promote our services.

? Represent the company at industry conferences and networking events.

? Cultivate relationships with media outlets and journalists to secure positive coverage.

? Prepare press releases and manage the company's public relations activities.

? Collaborate with the sales team to develop lead generation strategies.

? Implement lead nurturing campaigns to convert prospects into clients.

? Conduct various games, reels, testimonials in social media for promoting the brand of Irish Expert.

? Stay abreast with Strong understanding of immigration policies and study abroad programs.

•Note: The principal responsibilities listed above are an illustrative list and not an exhaustive list. Additional responsibilities may be added from time to time depending on organizational requirements.•

Education : BBA or related field.

Experience: 4 Years & Above

Special knowledge, abilities and skills

Bachelor's degree in Marketing, Business, or a related field. Proven experience as a Marketing Manager in the immigration or education industry. Strong understanding of immigration policies and study abroad programs. Excellent written and verbal communication skills. Proficiency in digital marketing tools and analytics.

Job Type: Full-time

Pay: ?35,000.00 - ?80,000.00 per month

Benefits:

• Provident Fund

Schedule:

• Day shift

Experience:

• total work: 4 years (Required)

Work Location: In person