Job Description

Job Summary :

The Social Media Marketing Manager will be responsible for developing and executing the bank loan company's social media strategy, with a focus on promoting its loan products and services across various social media platforms. This role involves creating engaging content, managing paid campaigns, growing the brand's online presence, and interacting with customers to build strong relationships. The ideal candidate will have a deep understanding of social media marketing trends, consumer behavior, and financial products, particularly in the banking and loan sectors.

Key Responsibilities :1. Social Media Strategy & Planning

• Develop Social Media Strategy : Create and execute a comprehensive social media strategy that aligns with the overall marketing and business goals of the bank loan company.
• Target Audience Identification : Define and understand key customer segments for loan products (personal loans, home loans, business loans, etc.), tailoring social media campaigns to meet their needs.
• Competitor Analysis : Regularly monitor competitors and market trends to identify opportunities for differentiation and growth on social media platforms.

2. Content Creation and Management

• Content Calendar : Plan, create, and manage a content calendar across platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.) that engages users and promotes loan products effectively.
• Creative Content : Develop and oversee the creation of visually appealing and informative content (graphics, infographics, videos, blog posts) that communicates the bank's loan offerings in a clear and engaging way.
• Customer Education : Share informative content about loan products, financial advice, application processes, eligibility criteria, and industry insights to educate and engage the audience.

3. Social Media Campaigns

• Campaign Development : Plan, execute, and monitor social media advertising campaigns (paid ads) to promote loan products, offers, and services.
• Budget Management : Manage the social media advertising budget to ensure cost-effective campaign delivery and maximum ROI.
• A/B Testing & Optimization : Conduct A/B testing of ads, posts, and content types to optimize performance and audience engagement.
• Campaign Analytics : Track, analyze, and report the performance of social media campaigns, adjusting strategies as needed to improve results.

4. Brand Awareness & Community Engagement

• Increase Brand Visibility : Drive brand awareness through organic and paid social media strategies to reach a larger audience for the bank's loan products.
• Engage with Customers : Actively engage with customers on social media platforms by responding to comments, questions, and reviews to foster a positive relationship and improve customer loyalty.
• Social Listening : Monitor and analyze conversations around the brand and loan products on social media platforms, addressing customer concerns and leveraging feedback for improvement.
• Customer Testimonials : Encourage satisfied clients to share positive testimonials or success stories on social media, increasing trust and credibility for the brand.

5. Analytics, Reporting, and Insights

• Performance Metrics : Track and measure the effectiveness of social media campaigns and content through key performance indicators (KPIs) such as engagement rate, lead generation, website traffic, conversion rate, and customer feedback.
• Reporting : Provide weekly and monthly performance reports to senior management with insights into campaign performance, audience behavior, and social media trends.
• Continuous Improvement : Use data-driven insights to continuously optimize social media strategies, content, and campaigns to increase ROI.

6. Collaborations and Partnerships

• Influencer Marketing : Identify and collaborate with relevant influencers or financial bloggers to expand brand visibility and drive qualified leads.
• Cross-Department Collaboration : Work closely with the marketing, sales, and customer service teams to ensure a consistent message across all marketing channels and to integrate feedback from customers into social media content.

7. Social Media Policies and Compliance

• Adhere to Regulations : Ensure all social media content and campaigns comply with relevant banking regulations, privacy policies, and advertising guidelines specific to the financial industry.
• Brand Voice & Consistency : Maintain a consistent brand voice across all social media platforms, ensuring messaging aligns with the bank's values and tone.

8. Social Media Trends and Innovation

• Stay Updated : Keep up with the latest trends, tools, and best practices in social media marketing, particularly in the banking and financial sector, to ensure that the bank's social media presence remains innovative and effective.
• Platform Experimentation : Experiment with emerging social media platforms and features (e.g., TikTok, Instagram Reels, LinkedIn articles) to identify new opportunities for engagement.

Skills and Qualifications : Educational Requirements :

• Bachelor's degree in Marketing , Communications , Digital Media , or a related field.
• Master's degree in Business Administration (MBA) or a related field is a plus.

Experience :

• 3-5 years of proven experience in social media marketing or digital marketing , with a strong focus on the financial services or banking sector.
• Experience running paid social media campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads, Google Ads, etc.) and using analytics tools (Google Analytics, Facebook Insights, etc.).
• Demonstrated ability to manage multiple social media platforms and adapt strategies based on platform-specific trends.

Key Skills :

• Content Creation : Proficient in creating engaging written and visual content (graphics, videos, copy) that resonates with a diverse audience.
• Social Media Platforms : Strong knowledge of popular social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube) and their advertising tools.
• Analytical Thinking : Ability to interpret social media data and performance metrics to optimize campaigns and drive results.
• Paid Media Expertise : Deep knowledge of paid advertising on social media and the ability to manage ad budgets and targeting to optimize ROI.
• SEO and SEM Knowledge : Familiarity with SEO best practices and how they apply to social media content for increased visibility.
• Brand Management : Understanding of brand strategy and how to communicate the brand's message through social channels.
• Customer-Centric : Ability to engage and build a loyal online community through consistent and personalized interactions.
• Project Management : Strong organizational and time-management skills, with the ability to handle multiple projects and deadlines.
• Communication Skills : Excellent verbal and written communication skills, with the ability to convey complex financial products in a simple and accessible way.

Work Environment :

• This role may require occasional travel for events, brand activations, or media partnerships.
• Flexible working hours, especially for managing campaigns across time zones or when collaborating with global teams or partners.

Performance Metrics :

• Lead Generation : Number of qualified leads generated from social media campaigns for loan products.
• Engagement Metrics : Social media engagement rate (likes, shares, comments, etc.) and community growth (followers/subscribers).
• Campaign ROI : Return on investment (ROI) for paid advertising campaigns on social media platforms.
• Customer Satisfaction : Level of customer satisfaction as measured by feedback or reviews from social media interactions.

Key Challenges :

• Educating a Diverse Audience : Effectively conveying the benefits of bank loan products (e.g., personal loans, home loans, business loans) to a diverse audience with varying financial literacy levels.
• Compliance & Regulation : Ensuring that all content and messaging comply with banking regulations and advertising standards, while still being engaging and informative.

Job Type: Full-time

Pay: ?13,909.46 - ?46,593.77 per month

Schedule:

• Day shift

Experience:

• total work: 3 years (Required)

Work Location: In person

Expected Start Date: 01/12/2024