Job Description

We are seeking a creative and enthusiastic Social Media Marketing Specialist to join our team at Iwee Early Years Preschool. The ideal candidate will be responsible for developing and implementing our social media strategy to increase our online presence, engage with our community, and promote our preschool programs and events. This role requires a blend of creativity, analytical skills, and a passion for early childhood education.

Key Responsibilities:

• Content Creation:
• Develop, curate, and schedule engaging content for all social media platforms, including Facebook, Instagram, Twitter, and LinkedIn.
• Create visually appealing graphics, videos, and written posts that align with the preschool's brand and mission.
• Collaborate with teachers and staff to highlight classroom activities, special events, and student achievements.
• Strategy Development:
• Develop and implement a comprehensive social media strategy to drive enrollment, enhance community engagement, and build brand awareness.
• Stay up-to-date with the latest social media best practices and technologies.
• Community Engagement:
• Monitor, respond to, and engage with followers, parents, and community members in a timely and professional manner.
• Foster a positive and interactive online community around the preschool's brand.
• Analytics and Reporting:
• Track, analyze, and report on social media performance metrics, such as engagement, reach, and conversions.
• Use insights to adjust strategies and improve the effectiveness of social media campaigns.
• Advertising and Promotions:
• Plan and execute paid social media advertising campaigns to promote preschool programs and events.
• Manage budgets for social media advertising and ensure cost-effective spending.
• Collaboration and Communication:
• Work closely with the marketing team, teachers, and administration to ensure cohesive messaging and branding across all platforms.
• Attend school events and activities to capture content and promote them on social media.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in social media marketing, preferably in the education sector.
• Proficiency in using social media platforms (Facebook, Instagram, Twitter, LinkedIn) and social media management tools (e.g., Hootsuite, Buffer).
• Strong graphic design skills and experience with tools such as Canva, Adobe Creative Suite, or similar.
• Excellent written and verbal communication skills.
• Ability to multitask, prioritize, and manage time effectively.
• Creative mindset with a keen eye for detail.
• Familiarity with early childhood education and the ability to convey its importance to parents and the community.

Preferred Skills:

• Experience with video editing software.
• Knowledge of SEO and web traffic metrics.
• Familiarity with email marketing platforms (e.g., Mailchimp).
• Previous experience working in a preschool or educational setting.

Job Types: Full-time, Part-time, Fresher, Internship, Volunteer
Contract length: 12 months

Pay: ?4,000.00 - ?8,000.00 per month

Expected hours: No less than 30 per week

Jadwal:

• Day shift
• Morning shift

Tunjangan:

• Flexible schedule

Upah Tambahan:

• Commission pay
• Performance bonus
• Yearly bonus

Ability to commute/relocate:

• Bangalore City, Karnataka: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Preferred)

Experience:

• total work: 1 year (Preferred)
• marketin: 1 year (Preferred)
• Social media marketing: 1 year (Required)

Language:

• English (Required)

License/Certification:

• degree (Preferred)

Location:

• Bangalore City, Karnataka (Required)

Willingness to travel:

• 100% (Required)

Work Location: In person

Application Deadline: 10/08/2024
Expected Start Date: 05/08/2024