Job Description

Location:

Vaishali Nagar, Jaipur (Onsite)

Salary:

?25,000 to ?50,000 per month (Based on skills and interview performance)

Job Type:

Full-time

A Social Media Marketing Expert specializing in property and real estate focuses on building brand presence, attracting potential buyers or tenants, and showcasing properties effectively through digital platforms. Their expertise in understanding the property market and leveraging social media strategies plays a key role in driving leads and conversions.

Key Responsibilities

1. Property-Specific Content Creation

• Develop engaging content that highlights property listings, amenities, locations, and USPs.
• Create virtual tours, drone videos, and high-quality images for platforms like Instagram, YouTube, and Facebook.
• Showcase market trends, property tips, and buyer success stories to build trust.

2. Social Media Strategy Development

• Plan and execute campaigns targeting specific buyer demographics.
• Develop platform-specific strategies for LinkedIn (commercial properties), Instagram (visual storytelling), and Facebook (local community engagement).

3. Campaign Management

• Launch paid advertising campaigns for property promotions, including geo-targeted ads.
• Manage retargeting campaigns to re-engage interested leads.

4. Lead Generation and Nurturing

• Drive inquiries through lead generation forms and call-to-actions (CTAs).
• Use chatbots or direct messaging for instant customer engagement and follow-ups.

5. Community Engagement

• Build a strong online presence by engaging with comments, queries, and messages.
• Participate in relevant discussions about real estate trends to establish thought leadership.

6. Analytics and Performance Tracking

• Monitor campaign KPIs like lead volume, cost-per-lead (CPL), and engagement rates.
• Use insights to refine strategies and ensure maximum ROI.

7. Collaboration

• Work with real estate agents, brokers, and photographers to obtain property details and visuals.
• Partner with influencers or local communities for promotions.

Key Skills Required1. Technical Skills

• Proficiency in platforms like Facebook, Instagram, LinkedIn, and YouTube.
• Expertise in running property-specific campaigns on Google Ads and Meta Business Suite.
• Knowledge of tools like Canva, Photoshop, and Premiere Pro for content creation.
• Familiarity with real estate CRM systems and lead management tools.

2. Analytical Skills

• Ability to analyze market trends and customer behavior for targeted campaigns.
• Competence in using Google Analytics, Facebook Insights, and other reporting tools.

3. Real Estate Knowledge

• Understanding of property terminology, market trends, and buyer preferences.
• Awareness of legal and regional property regulations to ensure accurate content.

4. Soft Skills

• Excellent communication and persuasive storytelling to appeal to prospective buyers.
• Strong organizational and multitasking abilities.

Qualifications and Experience

• Education : Degree in Marketing, Communications, or a related field.

Job Type: Full-time

Pay: ?25,000.00 - ?50,000.00 per month

Schedule:

• Day shift

Education:

• Bachelor's (Required)

Experience:

• Social media marketing: 3 years (Required)
• total work: 3 years (Required)

Work Location: In person