Job Description

Job Title: Social Media Marketing Specialist
Location: Siliguri, West Bengal
Job Type: Full-time
About the Role: We are looking for a creative and results-driven Social Media Marketing Specialist to manage and enhance our online presence. The ideal candidate will have experience in social media marketing and content creation, capable of increasing brand awareness, engaging with audiences, and driving traffic across multiple social media platforms.
Key Responsibilities:

• Develop, implement, and manage social media marketing strategies.
• Create engaging content (posts, images, videos) for social media platforms including Facebook, Instagram, Twitter, LinkedIn, etc.
• Plan and execute social media campaigns to increase brand visibility and engagement.
• Analyze and report on social media performance metrics, adjusting strategies as needed to optimize results.
• Monitor trends in social media, digital marketing, and industry news to ensure the company remains competitive.
• Engage with the online community, responding to comments, messages, and inquiries in a timely manner.
• Collaborate with other marketing teams to align social media campaigns with broader marketing goals.
• Manage social media advertising campaigns, including budget management and ad optimization.
• Stay up-to-date with the latest social media trends, tools, and best practices.

Requirements:

• Bachelor's degree in Marketing, Communications, or related field.
• Proven work experience as a Social Media Specialist or similar role.
• Strong understanding of social media platforms, algorithms, and best practices.
• Excellent written and verbal communication skills.
• Experience with social media management tools (e.g., Hootsuite, Buffer, etc.) and analytics platforms (e.g., Google Analytics, Facebook Insights).
• Ability to create visually appealing and engaging content.
• Creativity, with a keen eye for detail.
• Ability to work independently and in a team environment.
• Knowledge of SEO and paid advertising is a plus.

Preferred Skills:

• Experience with graphic design tools (e.g., Canva, Photoshop, etc.) is a plus.
• Familiarity with influencer marketing and partnerships.
• Ability to work under tight deadlines and manage multiple tasks simultaneously.

Benefits:

• Competitive salary based on experience.
• Opportunity for professional growth and development.
• Work in a dynamic, fast-paced environment.
• Flexible working hours.

This job description focuses on the core responsibilities and qualifications for a social media marketing role, ideal for candidates based in Siliguri or willing to relocate. Adjust as necessary based on the company's specific needs.