Company Name: Vruddhi Engineering Works Limited Website: www.vruddhicouplers.com Designation: Digital Marketing Executive - Manufacturing Engineering Industry : Position Overview: As a Digital Marketing Executive, you will play a crucial role in developing and implementing digital marketing strategies to promote our products/services and enhance brand awareness. You will be responsible for managing various digital platforms, analysing data, and optimizing campaigns to drive business growth. Key Responsibilities: Develop and execute digital marketing campaigns across various channels including but not limited to social media, email, search engine optimization (SEO), search engine marketing (SEM), and display advertising. Create engaging and relevant content for digital platforms such as social media posts, blogs, emails, and website content. Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics, social media analytics, and email marketing metrics. Identify trends and insights to optimize campaign performance and drive continuous improvement. Collaborate with internal teams (e.g., product, design, sales) to ensure consistency in brand messaging and alignment of marketing efforts with business goals. Stay updated with the latest trends and best practices in digital marketing and implement innovative strategies to keep the company ahead of the competition. Manage the company's social media accounts, including content creation, community engagement, and customer support. Utilize SEO techniques to improve website visibility and drive organic traffic. Plan and execute email marketing campaigns, including audience segmentation, content creation, and performance analysis. Coordinate with external agencies and vendors as needed for specialized digital marketing tasks such as graphic design, content creation, or website development. Prepare regular reports on digital marketing performance, including key metrics, insights, and recommendations for improvement. Assist in the development and execution of digital marketing budgets, ensuring efficient allocation of resources to achieve desired outcomes. Stay abreast of industry regulations and compliance requirements related to digital marketing activities. Qualifications: Bachelor's degree in Marketing, Communications, Business Administration, or related field. Proven experience in digital marketing, with a strong understanding of digital marketing channels, tools, and techniques. Proficiency in digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms. Excellent written and verbal communication skills, with the ability to create compelling content for different digital channels. Analytical mindset with the ability to interpret data, generate insights, and make datadriven decisions. Strong project management skills with the ability to prioritize tasks and manage multiple projects simultaneously. Creative thinking and problem-solving skills, with a focus on driving results and achieving business objectives. Knowledge of SEO principles and best practices. Experience with social media management and community engagement. Ability to work effectively both independently and as part of a team in a fast-paced environment. Certification in digital marketing (e.g., Google Analytics, Google Ads) is a plus. This job description outlines the primary responsibilities and qualifications expected of a Digital Marketing Executive. However, specific duties and requirements may vary depending on the organization's needs and the scope of the role.Job Types: Full-time, Part-time, Permanent, FresherPay: \xe2\x82\xb923,000.00 - \xe2\x82\xb926,000.00 per monthExpected hours: 54 per weekSchedule:

• Day shift
• Fixed shift

Education:

• Bachelor's (Preferred)

Experience:

• Social media marketing: 2 years (Preferred)
• total work: 2 years (Preferred)

License/Certification:

• Digital marketing (Preferred)

Work Location: In person