Job Description

Job description

Job Title: Social Media Marketer

Location: On-site (Okhla Phase 2)

Experience Required: Atleast 1-year experience in social media marketing.

Employment Type: Full-time, Permanent

Salary Range: ?20,000 - ?25,000 per month

About Us:
YMGrad is a leading study-abroad consultancy committed to helping students fulfill their dreams of pursuing higher education abroad. We offer end-to-end services, including application support, university shortlisting, and expert guidance throughout the admissions journey.

Job Summary:
We are seeking a dynamic and results-driven Social Media Marketer with expertise in email marketing, video editing, and search engine optimization (SEO) to join our team. This role is ideal for a creative professional who can strategize, execute, and optimize multi-channel campaigns to drive engagement, brand awareness, and conversions.

Key Responsibilities:

• Social Media Marketing:
• Develop, implement, and manage creative social media strategies across platforms (Facebook, Instagram, LinkedIn, etc.).
• Create engaging content, including posts, stories, and reels, tailored to each platform.
• Monitor social media trends and competitor activity to stay ahead in the industry.
• Email Marketing:
• Design and execute email marketing campaigns to engage and nurture leads.
• Video Editing:
• Produce and edit high-quality videos for social media, ads, and other marketing channels.
• Add graphics, animations, and subtitles to enhance video appeal.
• Ensure video content aligns with the brand's voice and objectives.
• Search Engine Optimization (SEO):
• Optimize website content for search engines to improve organic traffic and rankings.
• Conduct keyword research and implement SEO best practices in all digital content.
• Collaborate with the web development team to improve site structure and page performance.
• Analytics and Reporting:
• Track the performance of campaigns across social media, email, and search engines.
• Prepare detailed reports and use insights to refine strategies.
• Set measurable goals and KPIs for all campaigns.

Requirements:

• Proven experience in social media marketing and content creation.
• Proficiency in video editing tools (Adobe Premiere, Canva).
• Hands-on experience with email marketing platforms like Mailer Lite.
• Strong understanding of SEO techniques and tools (Google Analytics, Ahrefs, SEMrush).
• Creativity, attention to detail, and the ability to multitask in a fast-paced environment.

Perks & Benefits:

• Flexible work schedule
• Leave encashment
• Paid sick leave
• Paid time off

Work Schedule:

• Day shift

Supplemental Pay:

• Yearly bonus

Preferred Experience:

• At least 1 year of relevant work experience

Job Types: Full-time, Permanent

Pay: ?20,000.00 - ?25,000.00 per month

Schedule:

• Day shift

Supplemental Pay:

• Yearly bonus

Work Location: In person