Full job description
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Key ResponsibilitiesStrategic Planning and Outreach
• Develop and execute strategies for engaging celebrities and influencers to promote the brand, products, or campaigns.
• Identify key influencers and celebrities who align with the brand's target demographic and values.
• Conduct market research to understand trends in influencer and celebrity engagement within the industry.
Relationship Management
• Build and maintain strong relationships with talent, their representatives, and agencies.
• Serve as the primary point of contact for celebrity and influencer partnerships.
• Ensure long-term collaboration by providing excellent support and maintaining mutual trust.
Campaign Development
• Work with internal teams to design creative and effective campaigns involving celebrities and influencers.
• Negotiate terms, deliverables, and compensation packages for collaborations.
• Ensure deliverables align with campaign goals, brand messaging, and timelines.
Content Creation and Monitoring
• Oversee the creation of engaging content featuring celebrities and influencers for social media, events, and other marketing channels.
• Monitor and measure campaign performance, analyzing metrics such as engagement, reach, impressions, and ROI.
• Provide regular reports to leadership on the effectiveness of campaigns.
Event Coordination
• Organize and manage events, including product launches, press events, or appearances involving celebrities and influencers.
• Ensure all logistics, contracts, and schedules are seamlessly executed.
Compliance and Risk Management
• Ensure all collaborations comply with legal and advertising regulations, including FTC guidelines.
• Manage reputational risks by carefully vetting potential partnerships and monitoring public sentiment.
QualificationsEducation and Experience
• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• 2-5 years of experience in influencer marketing, talent management, or a related role.
• Experience working with celebrity talent or influencers in entertainment, lifestyle, fashion, or a relevant industry is a plus.
Skills and Competencies
• Strong understanding of influencer marketing, social media platforms, and audience trends.
• Excellent relationship-building and communication skills.
• Negotiation and contract management expertise.
• Highly organized with strong attention to detail.
• Ability to analyze metrics and interpret campaign performance.
• Creative mindset to identify unique collaboration opportunities.
• Proficiency in relevant software tools (e.g., influencer platforms, analytics software, and CRM systems).
Job Type: Full-time
Pay: ?30,000.00 - ?60,000.00 per month
### Job Features
#### Job Category
SMO
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