Job Description

Strategic KRAs

• Social Media Strategy
• Develop and execute a comprehensive social media strategy aligned with the brand's goals, tone, and positioning.
• Identify target audience personas and tailor platform-specific content strategies.
• Influencer Strategy
• Design influencer marketing plans to drive brand awareness, engagement, and conversions.
• Establish partnerships with influencers who align with the brand's values and target demographics.

Operational KRAs

• Content Creation & Curation
• Collaborate with content teams to ensure consistent and high-quality social media posts, stories, and campaigns.
• Oversee creative execution, ensuring posts are on-brand and visually appealing.
• Campaign Management
• Plan, execute, and monitor social media campaigns, including organic and paid content.
• Manage influencer collaborations, including briefing, deliverables, and timely posting.
• Community Management
• Respond promptly and professionally to user comments, queries, and concerns on all platforms.
• Foster community engagement and build strong relationships with followers.
• Influencer Relations
• Build and maintain strong relationships with influencers, ensuring long-term collaboration.
• Negotiate contracts, budgets, and deliverables for influencer campaigns.

Analytical KRAs

• Performance Tracking
• Monitor key social media metrics (engagement rate, follower growth, reach, impressions, etc.) and influencer campaign ROI.
• Use analytics tools to create detailed performance reports.
• Market & Competitor Analysis
• Keep abreast of industry trends and competitor strategies to refine approaches.
• Identify emerging platforms or content trends for early adoption.
• Feedback Loop
• Gather audience and influencer feedback to inform future strategies.
• Use insights from analytics to optimize ongoing campaigns.

Collaborative KRAs

• Interdepartmental Coordination
• Work with product, marketing, and sales teams to align social and influencer initiatives with broader brand campaigns.
• Agency & Vendor Management
• Coordinate with creative agencies or freelancers for content production.
• Manage relationships with influencer platforms or tools for campaign facilitation.

Key Deliverables

• Monthly content calendars and campaign plans.
• Quarterly influencer ROI reports.
• Engagement benchmarks and social media growth targets.
• Comprehensive end-of-campaign reports with insights and actionable recommendations.

This structure ensures the role is goal-oriented, data-driven, and collaborative , making it impactful for the brand's growth.

Job Type: Full-time

Pay: From ?20,000.00 per month

Supplemental Pay:

• Yearly bonus

Experience:

• total work: 1 year (Preferred)

Work Location: In person