Job Description

: Social Media Manager at WEDO

Position : Social Media Manager Location : Chennai Type : Full-Time

About WEDO

WEDO is a dynamic Business Accelerator for Women committed to innovation and excellence. We strive to create a positive impact through our products and services for Women. We are looking for a creative and strategic Social Media Manager to join our team and help us enhance our online presence.

Key Responsibilities

Develop, Implement, and Manage Social Media Strategy:

• Define social media goals aligned with WEDO's business objectives.
• Identify and analyse target audience demographics and behaviours.
• Conduct competitor analysis to identify opportunities and trends.
• Select appropriate social media platforms to reach our audience effectively.
• Establish content themes and topics that resonate with our brand and audience.
• Set measurable objectives and key performance indicators (KPIs).

Create and Manage Social Media Content:

• Develop engaging content, including text posts, images, and videos, tailored for Facebook, Twitter, Instagram, LinkedIn, and other platforms.
• Maintain a content calendar to ensure consistent and timely posting.
• Utilize tools like Canva, Adobe Spark, and Photoshop for high-quality content creation.
• Leverage Instagram and Facebook Stories for real-time engagement.

Engage with Followers and Monitor Feedback:

• Respond promptly to comments, messages, and mentions.
• Foster community building by encouraging discussions, asking questions, and creating polls.
• Monitor customer feedback and address concerns professionally.

Collaborate with Other Departments:

• Work with marketing to align social media campaigns with broader initiatives.
• Share insights from social media to support the sales team.
• Coordinate with customer service to handle inquiries and complaints.

Stay Updated with Best Practices:

• Keep abreast of the latest social media trends, tools, and technologies.
• Participate in industry webinars, forums, and read relevant blogs.

Monitor SEO and Web Traffic Metrics:

• Use analytics tools like Google Analytics, Facebook Insights, and Twitter Analytics to track performance.
• Ensure social media efforts align with SEO strategies to drive organic traffic.

Analyze Data and Report on Performance:

• Regularly review analytics to measure the success of campaigns.
• Identify areas for improvement and adjust strategies accordingly.
• Create detailed monthly/quarterly reports to share with stakeholders.

Manage Social Media Advertising Campaigns:

• Plan and allocate budgets for social media ads.
• Utilize advanced targeting options to reach the desired audience.
• Monitor ad performance and make necessary adjustments.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience as a Social Media Manager or similar role.
• Strong understanding of social media platforms, tools, and best practices.
• Excellent written and verbal communication skills.
• Proficiency in content creation tools like Canva, Adobe Spark, and Photoshop.
• Experience with social media analytics and reporting tools.
• Strong organizational and multitasking skills.
• Ability to work collaboratively with cross-functional teams.

How to Apply

Please submit your resume and a cover letter outlining your experience and why you would be a great fit for WEDO's Social Media Manager role to kadambari@wedo.org.in

Job Type: Full-time

Pay: ?11,751.58 - ?20,198.13 per month

Benefits:

• Flexible schedule

Schedule:

• Day shift

Supplemental pay types:

• Performance bonus

Experience:

• total work: 1 year (Preferred)

Work Location: In person