Reporting To: Director Location: Malad (W) Experience: 2 \xe2\x80\x93 4 years Work Days: Monday \xe2\x80\x93 Saturday Reporting time: 9:45 am Key Accountabilities
Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brandfocused messages.
Coordinates social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals.
Manages social media team members, including copywriters and other content creators, by overseeing their work and offering guidance or direction.
Audits and analyses social media presences, including digital advertising costs and returns.
Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.
Works with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages.
Monitors and develops reports on competitor activity within social media spaces.
Analyse customer expectations according to past social media activity.
Develop social media campaigns.
Define KPIs and KRAs for social media campaigns.
Update social media content across all channels.
Engage with customers and followers.
Use social media marketing tools such as Facebook Ads, Buffer and Hootsuite.
Monitor paid campaigns and analyzes data obtained.
Establish relationships with social media influencers to develop a strong network.
Develop content or get it done by content developers.
Keep an eye on social media trends.
Communicate effectively to all stakeholders including senior management and content developers.
Monitoring the client\xe2\x80\x99s brand on social media.
Managing our online communities to ensure respectful and appropriate engagement.
Overseeing customer service provided via social media.
Analysing data to determine whether social media paid campaigns have achieved their objectives.
Technical skills
A good knowledge of All Social Media platforms.
Hands-on experience in Powerpoint presentation and report generation.
Good knowledge of all MS office tools.
Qualifications
Degree in marketing, communication studies, journalism, creative writing, or similar.
Job Type: Full-time Pay: \xe2\x82\xb920,000.00 - \xe2\x82\xb935,000.00 per month Benefits:
Health insurance
Paid sick time
Provident Fund
Schedule:
Day shift
Ability to commute/relocate:
Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Required)
Education:
Bachelor\'s (Preferred)
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