Title: Social Media ManagerExperience: 1-3 yearsLocation: MumbaiOverview: We are seeking a strategic and creative Social Media Manager to lead our social media efforts and enhance our brand presence across various platforms. The ideal candidate will be responsible for developing and executing social media strategies, creating engaging content, and fostering meaningful connections with our audience. The Social Media Manager will play a pivotal role in driving brand awareness, engagement, and customer loyalty. Key Responsibilities:
Strategy and Planning:
Develop and implement a comprehensive social media strategy aligned with overall marketing goals.
Identify target audiences and create content that resonates with each segment.
Stay informed about social media trends, tools, and best practices.
Content Creation and Management:
Create and curate high-quality, engaging content for various social media platforms.
Develop a content calendar and schedule posts to ensure consistent and timely communication.
Collaborate with design and content teams to produce visually appealing and shareable content.
Community Engagement:
Foster community growth and engagement through active participation, responding to comments, and initiating discussions.
Monitor social media channels for brand mentions and respond appropriately.
Analytics and Reporting:
Utilize analytics tools to track social media performance, analyze metrics, and provide insights.
Prepare regular reports highlighting key performance indicators and areas for improvement.
Campaign Management:
Plan and execute social media campaigns to promote products, events, and brand initiatives.
Collaborate with cross-functional teams to align social media campaigns with overall marketing strategies.
Influencer Collaboration:
Identify and collaborate with influencers and brand advocates to amplify brand reach.
Manage influencer relationships, from outreach to campaign execution.
Social Media Advertising:
Develop and execute paid social media advertising campaigns to achieve specific objectives.
Monitor ad performance, budgets, and targeting to optimize results.
Brand Consistency:
Ensure brand consistency across all social media channels.
Uphold brand voice and guidelines in all communications.
Qualifications:
Bachelor\'s degree in Marketing, Communications, or a related field.
Proven experience as a Social Media Manager or in a similar role.
In-depth knowledge of social media platforms, trends, and best practices.
Job Type: Full-time Pay: \xe2\x82\xb915,000.00 - \xe2\x82\xb925,000.00 per month Schedule:
Day shift
Experience:
Social media marketing: 2 years (Preferred)
Work Location: In person
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