Develop and execute strategic marketing campaigns for clients across multiple media - paid search, display, video, and social platforms
Manage all aspects of campaign configuration, launch, and ongoing optimization - including strategy, ad copywriting, data-based optimization, budget/billing management, and ad trafficking
Troubleshoot, problem solve, and find creative solutions to client-specific needs
Assist creative team with ad creation through copywriting and strategic direction
Identify optimization opportunities, including continuous testing of ad copy and landing pages, including A/B testing
Ensure campaigns are meeting clearly defined conversion objectives
Create and deliver meaningful analytics and reporting to monitor and show progress to internal customer
Maintain knowledge of industry best practices and new technologies
Qualifications:
Bachelors degree
1 - 3 years of hands-on digital marketing experience in paid media
Quantitative ability and an advanced understanding of digital media analytics, i.e. how to set up media analytics infrastructure to track KPIs
Understanding of past and current digital marketing and technology trends
Deep knowledge and passion for technology, digital marketing, and innovation
Goal-oriented and self-motivated individual with excellent communication skills and focus
Drive to deliver and exceed performance goals
Proactive, collaborative, and results-driven work style