Social Media Manager
Year Bodakdev, Ahmedabad, Gujarat, India
Job Description
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Job Summary: We are seeking a creative and strategic Social Media Manager to join our team. The ideal candidate will be responsible for developing, implementing, and managing our social media strategy to enhance our online presence, improve marketing and sales efforts, and drive engagement. The Social Media Manager will oversee the creation of content, manage social media accounts, and measure the success of social media campaigns. Key Responsibilities:
- Develop Social Media Strategy:
- Design and implement social media strategy aligned with business goals.
- Conduct competitive research, platform determination, benchmarking, and audience identification.
- Content Creation and Management:
- Create, curate, and manage all published content (images, video, written, and audio/podcast).
- Develop a content calendar and ensure timely posting on all social media platforms.
- Collaborate with other departments (e.g., marketing, sales, customer service) to manage reputation, identify key players, and coordinate actions.
- Community Management:
- Monitor, listen, and respond to users in a \xe2\x80\x9csocial\xe2\x80\x9d way while cultivating leads and sales.
- Conduct online advocacy and open a stream for cross-promotions.
- Advertising and Campaigns:
- Create and manage social media ad campaigns.
- Monitor and report on campaign performance, making data-driven adjustments as necessary.
- Analytics and Reporting:
- Analyze key metrics and tweak strategy as needed.
- Compile reports for management showing results (ROI).
- Stay Updated:
- Stay up-to-date with the latest social media trends, tools, and technologies.
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices.
- Education:
- Bachelor\'s degree in Marketing, Communications, or a related field.
- Experience:
- Proven working experience in social media marketing or as a Digital Media Specialist.
- Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills.
- Skills:
- Demonstrable social networking experience and social analytics tools knowledge.
- Adequate knowledge of web design, web development, CRO, and SEO.
- Knowledge of online marketing and a good understanding of major marketing channels.
- Positive attitude, detail, and customer-oriented with good multitasking and organizational ability.
- Fluency in English; proficiency in other languages is a plus.
- Experience with content management systems (CMS) and graphic design software.
- Familiarity with social media management tools (e.g., Hootsuite, Buffer).
- Certification in Google Analytics, Facebook Blueprint, or similar.
- Competitive salary and benefits.
- Opportunities for professional development and career growth.
- A dynamic and creative work environment.
- Strategy Development:
- Develop and implement a comprehensive social media strategy to align with business goals.
- Conduct market research to identify target audiences and key trends.
- Content Creation:
- Create engaging, high-quality content across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
- Design and manage content calendars to ensure consistent posting.
- Collaborate with graphic designers, writers, and other content creators.
- Community Management:
- Monitor social media accounts and respond to comments, messages, and mentions in a timely manner.
- Foster and maintain strong community relationships through active engagement.
- Address customer inquiries and issues through social media channels.
- Campaign Management:
- Plan, execute, and optimize social media advertising campaigns.
- Analyze campaign performance and make data-driven decisions to improve results.
- Stay within budget while maximizing ROI.
- Analytics and Reporting:
- Track and analyze key performance indicators (KPIs) to measure the effectiveness of social media efforts.
- Prepare regular reports for management, highlighting successes and areas for improvement.
- Use insights to refine and adjust strategies as needed.
- Brand Advocacy:
- Promote the company\xe2\x80\x99s products and services through creative social media campaigns.
- Build brand awareness and loyalty through consistent and strategic messaging.
- Identify and collaborate with influencers and brand advocates.
- Trend Monitoring:
- Stay updated on the latest social media trends, tools, and best practices.
- Experiment with new features and formats to stay ahead of the competition.
- Cross-Functional Collaboration:
- Work closely with marketing, sales, customer service, and other departments to ensure cohesive messaging.
- Coordinate social media efforts with broader marketing campaigns and initiatives.
- Content Creator:
- Produces high-quality and engaging multimedia content (text, images, videos).
- Community Manager:
- Engages with followers, addresses their queries, and nurtures relationships.
- Analyst:
- Monitors social media metrics, analyzes data, and provides actionable insights.
- Strategist:
- Develops and implements social media strategies that align with business objectives.
- Advertiser:
- Plans and manages paid social media campaigns to achieve specific marketing goals.
- Brand Advocate:
- Represents and promotes the brand positively across social media platforms.
- Technical Skills:
- Proficiency in social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
- Experience with social media management tools (e.g., Hootsuite, Buffer).
- Knowledge of social media advertising platforms (Facebook Ads Manager, Twitter Ads, etc.).
- Familiarity with analytics tools (Google Analytics, social media insights, etc.).
- Creative Skills:
- Strong writing, editing, and proofreading abilities.
- Basic graphic design skills (using tools like Canva, Adobe Creative Suite).
- Video creation and editing skills are a plus.
- Analytical Skills:
- Ability to interpret social media metrics and translate them into actionable strategies.
- Strong problem-solving skills and attention to detail.
- Communication Skills:
- Excellent verbal and written communication skills.
- Ability to convey the brand\xe2\x80\x99s voice and personality consistently across all platforms.
- Organizational Skills:
- Strong project management skills, including the ability to handle multiple tasks and meet deadlines.
- Detail-oriented with excellent time management abilities.
- Interpersonal Skills:
- Ability to work well in a team and collaborate with various departments.
- Strong customer service skills and a positive attitude.
- Bachelor\'s degree in Marketing, Communications, or a related field.
- Proven experience as a Social Media Manager or similar role.
- Certification in social media marketing or related fields (e.g., Facebook Blueprint, Google Analytics).
- Day shift
- total work: 1 year (Preferred)
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Job Detail
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Job IdJD3345311
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationBodakdev, Ahmedabad, Gujarat, India
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EducationNot mentioned
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ExperienceYear