Job Description

Location: Gurgaon/Bangalore/MumbaiJob Overview:We are seeking a dynamic and experienced Social Media Lead with strong multilingual capabilities to oversee our social media strategy to enhance brand awareness, drive engagement, and increase traffic. This role requires a creative thinker with communication skills and a deep understanding of social media trends and best practices JobResponsibilities:

• Develop and implement a comprehensive social media strategy aligned with the company\xe2\x80\x99s marketing goals
• Create, curate, and manage engaging content across all social media platforms (Facebook, Instagram, Twitter, WhatsApp, YouTube etc.)
• Collaborate with the marketing team to plan and execute social media campaigns and promotions
• Stay updated with the latest social media trends, tools, and best practices, and share insights with the team
• Track and report on key performance metrics, adjusting strategies as needed to meet objectives
• Lead the social media team across Lenskart platforms
• Work closely with the design team to ensure consistent branding and creative execution
• Strategize and ideate for product launches and marketing campaigns and regular content calendar for all social channels
• Aligning marketing calendar with social media content teams and create content schedule for all platforms
• Creative ideation and planning for effective social media strategy optimised to each particular channel
• Collaborating with the internal teams, clients and partners on marketing strategy
• Coordinating with internal and external vendors to help create content series and IPs to build brand awareness as well as further business goals
• Support to develop and implement channel budget

• Master Degree in marketing, mass media or related field with 6+ years of experience in a similar role
• Proven track record of developing and executing successful social media strategies and campaigns
• Strong understanding of social media platforms, algorithms, and best practices
• Strong verbal and written communication skills
• A high level of attention to detail
• Ability to lead, work effectively within a team and independently
• Excellent time management and project management skills
• Strong organizational skills and the ability to manage multiple projects simultaneously
• Ability to work independently and as part of a team in a fast-paced environment

Lenskart