Job Description

Job responsibilities - Key deliverables, Specify Area:- Define, develop and execute a social media & influencer marketing strategy for the brand Organize various social media initiatives to drive engagement and grow followers across social platforms Perform research on social media trends and audience preferences, and implement same in campaigns Execute ORM (Online Reputation Management)- review, moderate and engage with all user-generated content (comments, DMs, etc) Writing content for social posts and collaborating with graphic designer for daily engaging posts Moderate live sessions with experts/influencers and assist in driving community engagements Maintain reports on key metrics and share insights with the internal stakeholders Manage a team of interns to ensure smooth execution of daily operations such as publishing of posts, etc Job Requirement:- Experience of 8-12 years is required. Degree in Marketing, Business Administration or a related field. Strong interpersonal skills and ability to work with cross-functional teams Excellent communicator, creative thinker and a team player with a results-driven approach Operational knowledge and understanding of Google Analytics, and social media analytics Comfortable with social media platforms, and can pick up new tools quickly About Company:- Powering some of the most influential news brands in the country, HT Digital Streams with 150 million unique visitors a month and above 1700 million page views is today poised as one of India\'s fastest-growing digital media companies. Inspired by almost a century of fine journalism from the house of Hindustan Times, HTDS comprises hindustantimes.com, livemint.com, livehindustan.com, and desimartini.com. Among these four diverse digital platforms, we engage, entertain, and inform India\'s most discerning audiences. At HTDS, we are committed to building trusted brands on the back of great content and a deep understanding of our customers-powered by the latest technology and a team of young, passionate leaders. If building brands and impacting lives and society at large sound exciting to you, and if you\'re looking to do things no other newsroom in the country is doing, reach out to us. Behind the fastest growing subscription platforms, digital transformations, AI echo and an avid customer experience obsession with HT\'s Digital brands. 1) Hindustantimes(Hindustantimes.com) : 60Mn Monthly Active Users,350Mn PV\'s 2) Livehindustan(Livehindustan.com) : 62Mn Monthly Active Users,450Mn PV\'s 3) Livemint(Livemint.com) : 52Mn Monthly Active Users,110Mn PV\'s

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