Job Description

Social Media Executive

About Muzigal

Muzigal was founded in the year 2020 with a vision to make high-quality music education accessible and affordable by connecting huge untapped music teaching talent with aspiring learners through its app and offline academies. Within 24 months of its inception, Muzigal has served over 24,000 students and more than 400 teachers. Muzigal is the fastest-growing organized player revolutionizing the music education space. Muzigal offers beginner to Intermediate level music classes across Indian and western music genres for all age groups through its proprietary curriculum delivered by qualified music teachers. Muzigal is a full-stack music education and resource provider leveraging its online first advantage augmented with offline academies and a shop front for buying music instruments. We aim to become the household name for music classes in India over the next 5 years.

Muzigal has partnered with Kalaari to disrupt this undisrupted space, tapping into a USD 20 billion addressable market size globally

Role overview

We are looking for a talented Social media manager to administer our social media accounts. You will be responsible for creating original text and video and static content, managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals.

As a Social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company's views creatively.

Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.

Responsibilities

• Perform research on current benchmark trends and audience preferences
• Design and implement social media strategy to align with business goals
• Set specific objectives and report on ROI
• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news) with limited assistance from the design team.
• Populate and the Brand's social media calendar covering all social media handles and communities.
• Monitor and report traffic metrics on all social media pages and Develop monthly reports on emerging social media trends that will be submitted to the management and executive teams
• Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Oversee social media accounts' design (e.g. Facebook timeline cover, profile pictures and blog layout)
• Work closely with the marketing team and implement new features to develop brand awareness, like promotions and competitions
• Stay up-to-date with current technologies and trends in social media, design tools and applications

Required Skills:

• Proven work experience as a Social media manager
• Hands on experience in content management
• Excellent copywriting skills
• Ability to deliver creative content (text, image and video) using tools such as Canva
• Basic knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels
• Excellent communication skills
• Analytical and multitasking skills

Job Type: Full-time

Pay: ?15,000.00 - ?20,000.00 per month

Benefits:

• Provident Fund

Schedule:

• Morning shift

Education:

• Bachelor's (Preferred)

Experience:

• Social media marketing: 1 year (Preferred)
• total work: 1 year (Preferred)

License/Certification:

• Digital marketing (Preferred)

Work Location: In person