Job Description

Key Responsibilities:Social Media Design Creation:

• Content Design:
• Create engaging and visually appealing graphics for social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok).
• Design social media posts, banners, infographics, ads, stories, and other digital content to align with marketing campaigns and brand messaging.
• Design promotional graphics for campaigns, events, product launches, or announcements to attract attention and encourage user interaction.
• Brand Consistency:
• Ensure that all social media graphics adhere to the company's brand guidelines, maintaining consistency in color, typography, and overall visual style.
• Work closely with the marketing team to ensure all designs reflect the brand's voice and objectives while appealing to the target audience.
• Campaign-Based Design:
• Collaborate with the marketing team to design graphics for specific campaigns, ensuring they align with the campaign's theme, target audience, and objectives.
• Develop creative solutions to visually represent promotional content, product features, and seasonal or holiday campaigns.
• Designing for Various Formats:
• Adapt designs for different social media platform requirements and sizes (e.g., square posts for Instagram, banner images for Facebook, cover images for LinkedIn).
• Create dynamic and eye-catching designs that perform well across different devices and screen sizes (desktop, mobile, tablet).

Collaboration and Feedback:

• Team Collaboration:
• Work closely with content creators, social media managers, and the marketing team to understand project objectives and align designs with content strategy.
• Communicate effectively with team members to deliver the necessary designs on time and incorporate feedback to improve or adjust designs.
• Revisions and Edits:
• Revise and update social media graphics based on feedback from internal teams or stakeholders.
• Ensure timely delivery of updated designs while maintaining high design standards.

Trend Awareness and Innovation:

• Stay Updated on Trends:
• Keep up to date with the latest design trends, tools, and best practices, especially those specific to social media design.
• Integrate modern design trends such as minimalism, bold typography, motion graphics, or user-generated content (UGC) into social media content.
• Platform-Specific Design Knowledge:
• Understand the unique design needs for each platform (Instagram's grid design, Twitter's image sizing, TikTok video editing) and design accordingly.
• Design static and animated graphics optimized for social media performance, keeping in mind the specific platform requirements and trends.

Analytics and Performance Review:

• Design Performance Evaluation:
• Analyze the performance of social media graphics based on engagement metrics (likes, shares, comments, etc.) and adjust design strategies accordingly.
• Collaborate with the social media team to understand audience behavior and tailor designs to improve performance and engagement.
• A/B Testing:
• Participate in A/B testing of different design formats and styles to determine what resonates best with the target audience.

Job Type: Full-time

Pay: ?40,000.00 - ?45,000.00 per month

Application Question(s):

• Female Preferred

Education:

• Bachelor's (Preferred)

Experience:

• Social media marketing: 2 years (Preferred)
• total work: 3 years (Preferred)

License/Certification:

• Digital marketing (Preferred)

Work Location: In person