Job Description

Roles and Responsibilities:

• Develop and execute a comprehensive social media strategy that aligns with the organization's marketing goals and brand identity.
• Create and curate high-quality, engaging content (text, images, videos, and graphics) for various social media platforms, ensuring it resonates with the target audience.
• Manage and maintain the organization's social media profiles and presence on platforms such as Facebook, Twitter, Instagram, LinkedIn, and others.
• Interact with followers, respond to comments and messages, and build a strong community by fostering positive interactions and conversations.
• Monitor social media trends, tools, applications, and best practices, and apply that knowledge to increase the organization's social media presence.
• Track and analyze key performance indicators (KPIs) to measure the success of social media campaigns and provide regular reports to management.
• Collaborate with other departments (e.g., marketing, PR, and customer service) to ensure brand consistency and leverage social media for broader organizational goals.
• Stay up-to-date with changes in all social platforms to ensure maximum effectiveness.

Desired Candidates :

• In-depth knowledge of various social media platforms and their best practices.
• Proficiency with social media management and analytics tools.
• Flexibility to adapt to the ever-changing social media landscape.
• Strong copywriting and editing skills, with attention to detail.
• Creative thinking and ability to generate innovative ideas for content and campaigns.
• Strong organizational and time management skills, with the ability to handle multiple projects simultaneously.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• A degree in Marketing, Communications, or a related field is preferred.

Job Type: Full-time

Pay: Up to ?360,000.00 per year

Schedule:

• Day shift

Ability to commute/relocate:

• New Town, Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• How many years of experience do you have in managing social media platforms professionally like Facebook, Instagram, LinkedIn ?
• Are you comfortable to work in Advertising Agency?
• What is your current CTC?

Education:

• Bachelor's (Preferred)

Experience:

• Social media: 4 years (Preferred)

Location:

• New Town, Kolkata, West Bengal (Preferred)

Work Location: In person