Job Description

Responsibilities:

- Social Media Management:

- Develop, implement, and manage social media strategies for our FMCG/CPG clients across Facebook, Instagram, and Google.

- Create and curate engaging content, including graphics and ad copy, tailored to each client's brand and target audience.

- Schedule and publish posts, ensuring consistency in brand voice and messaging.

- Facebook Marketing:

- Plan and execute Facebook ad campaigns to drive traffic, engagement, and conversions for FMCG/CPG products.

- Set up and manage Facebook Pixel for tracking and optimizing ad performance.

- Instagram Marketing:

- Develop and implement strategies to grow clients' Instagram followings and engagement.

- Create visually appealing posts and stories that align with clients' brand identities and marketing goals.

- Google Marketing (SEO & SEM):

- Conduct keyword research and implement SEO best practices to improve organic search rankings for FMCG/CPG clients.

- Plan and execute Google Ads campaigns to drive traffic and conversions.

- Monitor and analyze performance data to optimize ad spend and achieve marketing objectives.

- Analytics and Optimization:

- Utilize analytics tools to track and report on social media performance for FMCG/CPG campaigns.

- Analyze data to identify trends, insights, and opportunities for improvement.

- Enhance conversion rates and click-through rates (CTR) by making data-driven decisions.

- Content Creation:

- Collaborate with the design team to create high-quality graphics and visuals for social media campaigns.

- Write compelling and persuasive ad copy to engage audiences and drive conversions.

Requirements:

- Proven experience in social media marketing, specifically for Ecommerce,FMCG/CPG products.

- In-depth knowledge of Facebook Pixel and analytics tools.

- Proficiency in using social media management tools and analytics platforms.

- Strong understanding of SEO and SEM best practices.

- Excellent graphic design skills and proficiency with design tools.

- Exceptional copywriting skills and ability to create engaging ad copy.

- Strong analytical skills and ability to interpret data to drive decisions.

- Experience working in a fast-paced agency environment is a plus.

Job Types: Part-time, Permanent

Pay: ?15,000.00 - ?20,000.00 per month

Expected hours: 35 per week

Schedule:

• Day shift

Education:

• Bachelor's (Preferred)

Experience:

• Social media marketing: 1 year (Required)
• E-Commerce: 1 year (Preferred)

License/Certification:

• Digital marketing (Preferred)

Work Location: Remote