Job Description

• Full-time

Company Description
-----------------------


Launched in 2007 by Aloke Bajpai & Rajnish Kumar, ixigo is a technology company focused on empowering Indian travelers to plan, book and manage their trips across rail, air, buses and hotels. ixigo assists travelers in making smarter travel decisions by leveraging artificial intelligence, machine learning and data science-led innovations on ixigo's OTA platforms, including websites and mobile applications.


ConfirmTkt and AbhiBus became a part of ixigo in 2021. ixigo is headquartered in Gurugram with offices in Bangalore (ConfirmTkt) and Hyderabad (AbhiBus). Abhibus Services (India) Private Limitedis a pioneer in providing end-to-end software and other value added solutions for bus transport Industry by leveraging the latest Technology of today.It aims to be the most preferred Information Technology partner for the State Transport Corporations and private Bus Fleet Operators . It is the only company in India that specializes in providing Online Reservation System Solutions for the Indian Bus Transport Industry. It has been in the fore-front of providing end-to-end software solutions and services to the bus industry in our country.


-------------------


The Social Media Executive should be a dynamic self-starter with extensive experience in Social Media Management, Content Strategy and Brand Community Building . This person would be responsible for creating the Abhibus social media strategy across platforms like Facebook, Twitter, Instagram, Youtube, and Linkedin with inputs from both internal and external stakeholders. They will also be instrumental in all Abhibus Brand campaigns. Key responsibilities will include:

• Define the brand voice across social channels and create share-worthy content
• Manage social media campaigns and day-to-day activities across all Social media platforms
• Ideation of ongoing brand campaigns
• Plan and implement Social Media Marketing Strategy, take ownership of the project and deliver within timelines
• Engage in customer conversations on Social media platforms and moderate user-generated content
• Use contests, games and other interactive mediums for audience engagement
• Create and maintain an exhaustive Social media calendar
• Ideate, conceptualize and develop concepts in coordination with the creative and content team
• Work on Product marketing campaigns and consistently engage with influencers. Amplify major product releases/innovations across social handles
• Stay in line with all the latest social media trends and prepare social media calendars
• Work on the creation of content in various social media formats such as reels, stories, posts, etc.

Skills & Qualifications

• Full Time Graduate/Post Graduate in English / Journalism / Mass communication / Advertising.
• 2-4 years of experience in managing social media, content writing, brand management, editing, etc.
• The ideal candidate should be an avid social media enthusiast with a good personal following across social media platforms
• Strong creative writing skills with impeccable command over grammar.
• High energy and drive to work in a startup environment
• Excellent team player
• Strong communication skills
• Ability to manage multiple projects simultaneously, work within a marketing team, and other departments.
• Savvy with social media trends including Facebook, Twitter, Instagram, etc.
• Knowledge of social media management tools such as Hootsuite will be a plus.