Job Description

Job Title: Social Media Marketing Executive

Location: Satara (WFO)

Job Type: Full-time

Experience Level: Entry-level (1 year of experience)

:

As a Social Media Marketing Executive, you will be responsible for managing and enhancing our company's social media presence, particularly on Instagram. You will create compelling content, engage with our audience, and develop strategies to grow our online community. This role requires creativity, strategic thinking, and a passion for social media trends, with a strong emphasis on Instagram.

Key Responsibilities :

- Manage 2-3 different Instagram accounts, ensuring consistent and engaging content across all profiles.

- Develop and implement social media strategies to increase brand awareness, engagement, and traffic.

- Create, curate, and schedule high-quality, engaging content (text, image, video) that aligns with our brand voice and goals.

- Post daily Instagram Stories to keep our audience engaged and informed.

- Engage daily with our Ideal Customer Profiles (ICP) by commenting, liking, and responding to messages on Instagram and other social media platforms.

- Collaborate with the content creation team.

- Analyze social media performance metrics and generate reports to assess the effectiveness of campaigns; provide insights and recommendations for improvement.

- Stay up-to-date with the latest social media best practices, tools, and trends.

- Assist in the development and execution of paid social media advertising campaigns.

- Coordinate with influencers and brand ambassadors to expand our reach and visibility.

- Monitor and manage online reviews and reputation.

Qualifications:

- Minimum of 1 year of experience in social media marketing or a related role.

- Proficiency in Instagram, including Stories, Reels, and social media management tools

- Strong understanding of social media metrics and analytics.

- Excellent written and verbal communication skills in English, as our clients are international.

- Creative thinking and the ability to develop engaging content.

- Strong organizational and time management skills, with the ability to multitask and meet deadlines.

- Basic knowledge of graphic design and video editing tools is a plus.

- Knowledge of copywriting is highly beneficial.

Note: English must be good.

Job Types: Full-time, Permanent

Schedule:

• Day shift

Work Location: In person