Job Description

Job Overview:

The Social Media Executive will be responsible for developing and implementing social media strategies to enhance brand awareness, engagement, and conversion. This role requires a creative individual with strong communication skills and a passion for digital marketing. The Social Media Executive will manage all social media channels, campaigns, and content to sustain an engaging audience experience and to increase audience satisfaction.

Key Responsibilities:

1. •Strategy Development:•

- Develop, implement, and manage social media strategies.

- Align social media strategies with business goals and objectives.

2. •Content Creation:•

- Create and curate engaging and high-quality content for social media platforms.

- Collaborate with designers to ensure content is informative and appealing.

- Write and edit posts, improving audience engagement and optimizing for SEO.

3. •Social Media Management:•

- Manage and oversee social media platforms including Facebook, Twitter, Instagram, LinkedIn, and others.

- Monitor user engagement and suggest content optimization.

- Respond to queries and engage with followers in a timely manner.

4. •Campaign Management:•

- Plan and execute social media campaigns to drive engagement, leads, and sales.

- Monitor, track, analyze, and report on performance on social media platforms using tools such as Google Analytics and Facebook Insights.

5. •Community Engagement:•

- Foster and grow an active and engaging online community.

- Manage community interactions, ensuring positive engagement and handling any negative feedback professionally.

6. •Trend Monitoring:•

- Stay up-to-date with current technologies and trends in social media, design tools, and applications.

- Provide recommendations for improvements and best practices.

7. •Collaboration:•

- Work with marketing, PR, and communications teams to ensure brand consistency.

- Coordinate with influencers and manage influencer marketing initiatives.

8. •Analytics and Reporting:•

- Analyze competitor activity and industry trends.

- Generate weekly and monthly reports on social media performance.

Qualifications:

- Bachelor's degree in Marketing, Communications, or a related field.

- Proven work experience as a Social Media Executive or similar role.

- Solid knowledge of SEO, keyword research, and Google Analytics.

- Proficient in social media management tools (e.g., Hootsuite, Buffer).

- Excellent written and verbal communication skills.

- Creativity and ability to think outside the box.

- Ability to work collaboratively within a team and independently.

Preferred Skills:

- Experience with graphic design tools (e.g., Adobe Photoshop, Canva).

- Knowledge of online marketing channels.

- Familiarity with web design and publishing.

- Experience with paid social media campaigns.

Job Type: Full-time

Pay: ?15,000.00 - ?25,000.00 per month

Schedule:

• Day shift

Education:

• Bachelor's (Preferred)

Experience:

• Social media marketing: 1 year (Required)
• total work: 2 years (Required)

License/Certification:

• Digital marketing (Required)

Work Location: In person