Job Description

Job OverviewWe are seeking an experienced Social Media Executive to join our team in Madurai. This is a full-time, mid-level position designed for individuals passionate about social media strategies and digital communications. The ideal candidate will possess strong analytical skills and a deep understanding of current social media trends, with the ability to effectively manage and grow our online presence through strategic campaigns.Qualifications and Skills

• Analytics (Mandatory skill): Demonstrated ability to interpret and leverage data insights to enhance social media strategies and optimize campaign performance.
• Campaign Management (Mandatory skill): Proven experience in planning, executing, and managing various social media campaigns to achieve business objectives.
• SEO (Mandatory skill): Proficient knowledge of search engine optimization to ensure content ranks highly and reaches target audiences.
• Content Creation: Strong writing and storytelling capabilities to craft engaging and relevant social media content that resonates with our audience.
• Social Media Marketing: Experience in driving brand awareness and engagement through strategic use of social media platforms.
• Community Management: Skills in building and nurturing an online community, fostering relationships, and encouraging interaction among followers.
• Graphic Design: Ability to create visually appealing graphics and media content aligned with brand aesthetics to enhance social media posts.
• Attention to Detail: Superior attention to detail to ensure all content is consistent in terms of style, quality, and tone of voice.

• Develop, implement, and manage our social media strategy to align with business goals and promote brand awareness.
• Create and publish content across various social media platforms, ensuring consistency in voice and brand messaging.
• Collaborate with cross-functional teams to craft integrated marketing strategies that drive engagement and conversions.
• Analyze social media metrics, generate reports, and provide actionable insights for continuous improvement of strategies.
• Oversee and manage social media accounts, including regular updates and engaging with followers to build a strong community.
• Stay up-to-date with the latest social media trends and digital technologies to keep our strategies relevant and competitive.
• Coordinate and manage social media advertising campaigns to increase reach and drive traffic to our website.
• Ensure compliance with legal and regulatory requirements in all social media communications.

Expertia AI Technologies