Job Description

Job description
Location: Lower Parel, MumbaiSocial Media Marketing Specialist - Arcitech
Arcitech is seeking a creative and dynamic Social Media Marketing Executive to join our growing team. This full-time, in-office role requires a minimum of 2 years of experience in social media marketing. The ideal candidate will be responsible for managing Arcitech's social media presence, driving engagement, and enhancing brand visibility across digital platforms.Key Responsibilities:Develop and implement comprehensive social media strategies across platforms like LinkedIn, Instagram, Facebook, Twitter, and YouTube.
Create engaging content, including posts, reels, videos, graphics, and blog articles, ensuring alignment with Arcitech's brand voice.
Monitor social media trends, track key performance metrics (engagement, reach, conversions), and optimize campaigns for improved performance.
Collaborate with the design and marketing teams to produce high-quality, visually appealing content.
Engage with the online community by responding to comments, messages, and mentions in a timely manner.
Conduct competitor analysis and stay updated on industry trends to maintain a competitive edge.
Plan and schedule posts using social media management tools like Hootsuite or Buffer.
Run paid social media campaigns, analyze ROI, and provide insights for future improvements.Key Skills Requried:Proven experience in managing social media platforms for brands, preferably in the tech or SaaS industry.
Strong content creation skills, including copywriting, graphic design (Canva, Adobe Suite), and basic video editing.
Analytical mindset with proficiency in tools like Google Analytics, Meta Business Suite, and social media insights.
Experience in creating reels, stories, and short-form videos for Instagram and YouTube Shorts.
Exceptional time management, creativity, and attention to detail.
Familiarity with AI-driven content tools is a plus.

Arcot Group