Essential Duties and Responsibilities:
o Manage and help to create marketing content to socialize and use for social media purposes (e.g., customer videos briefs, customer case studies, blog posts, posts from analysts and customers) o Build and nurture social media platform-specific communities and audiences• Support SEO strategies by understanding keyword priorities and how they integrate into content marketing plans
• Assist in link building campaigns in coordination with client SEO goals
• Provide analysis and recommendations as the program evolves and can be reviewed
• Research and administer social media tools on a daily basis in support of clients' social media strategy
o Monitor and evaluate social media results daily in coordination with client goals and benchmarks o Communication to team and management on project development, timelines, and results• Work closely with the other team members to meet client goals
• Keep pace with social media and internet marketing industry trends and developments
Education and/or Work Experience Requirements: • 1 - 2 years' experience in social media marketing with demonstrated successes
• Proficiency in MS Excel, PowerPoint, and Word
• Experience working with popular social media advertising platforms found in Facebook, Twitter, and LinkedIn in particular
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
• Excellent communication? time management? and multitasking skills.
• BSc in Marketing? Communications or related field.
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