Job Description

Job Overview:

We are seeking a creative and driven Social Media Executive to join our dynamic marketing team. The ideal candidate will manage and execute day-to-day social media activities, including content creation, scheduling, engagement, and analysis across multiple platforms. This role requires a passion for storytelling, excellent communication skills, and the ability to think strategically to enhance brand presence and engagement.

Key Responsibilities:

• Content Creation & Strategy:
• Develop, create, and curate engaging content (text, images, video) tailored to each social media platform (Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.).
• Plan and implement social media strategies aligned with marketing campaigns to increase brand awareness and engagement.
• Collaborate with design and marketing teams to ensure brand consistency across all platforms.
• Platform Management:
• Manage day-to-day operations of all social media accounts, including posting content, scheduling posts, and monitoring engagement.
• Respond to comments, messages, and customer inquiries promptly and professionally.
• Monitor and analyze trends, audience behavior, and competitor activity to optimize content and strategies.
• Analytics & Reporting:
• Track, analyze, and report on social media performance using platforms such as Google Analytics, and social media insights tools (e.g., Hootsuite, Sprout Social, etc.).
• Use data to evaluate the effectiveness of campaigns and provide recommendations for improvement.
• Community Engagement:
• Build and nurture online communities by engaging with followers, influencers, and brand advocates.
• Organize and oversee social media campaigns such as contests, giveaways, and promotions to increase engagement and brand loyalty.
• Innovation & Trends:
• Stay up-to-date with the latest social media trends, tools, and platforms, and apply best practices to keep the brand ahead of the curve.
• Explore new and emerging platforms and opportunities for engagement and growth.

Interested candidates can also their resume at smitha.k@hiringedge.in

Job Type: Full-time

Pay: ?35,000.00 - ?40,000.00 per month

Benefits:

• Provident Fund

Schedule:

• Day shift

Work Location: In person