Job Description

Job Title: Social Media Executive

Company: Oasis Baklawa (TCF Chocolates and Gifts Pvt Ltd)

Location:Corporate Office, Kirti Nagar, Delhi

---

Job Summary:

Oasis Baklawa, a premium brand under TCF Chocolates and Gifts Pvt Ltd, seeks a dynamic and creative Social Media Executive to enhance our online presence. This role involves managing, curating, and executing engaging content across social media channels to increase brand awareness, drive customer engagement, and promote our luxury offerings, including baklawa, chocolates, and gifts. The ideal candidate is social media savvy, with a strong eye for detail, an understanding of our target audience, and a flair for storytelling in the digital space.

---

Key Responsibilities:

1. Social Media Strategy & Planning

- Develop and implement a comprehensive social media strategy in line with brand objectives.

- Identify key channels (Instagram, Facebook, Twitter, LinkedIn, etc.) to enhance brand visibility and customer engagement.

2. Content Creation & Management

- Curate visually appealing and engaging content (photos, videos, and graphics) to showcase Oasis Baklawa products and promotions.

- Work with photographers, designers, and influencers to create high-quality, on-brand content.

- Schedule and publish posts, ensuring consistency in voice, tone, and style across all channels.

3. Engagement & Community Management

- Actively engage with followers, respond to comments and messages, and foster a positive community around the brand.

- Monitor social media platforms for feedback, queries, and potential opportunities for engagement.

4. Campaign Execution & Management

- Plan, execute, and track social media campaigns, including seasonal promotions, product launches, and special offers.

- Collaborate with marketing, sales, and product teams to align social campaigns with overall brand goals.

5. Analytics & Reporting

- Track and analyze key performance metrics to gauge the effectiveness of social media efforts.

- Prepare monthly performance reports with insights and recommendations for improvement.

6. Trends & Innovation

- Stay updated with social media trends, tools, and best practices to ensure the brand remains relevant and competitive.

- Experiment with new content formats, hashtags, and influencer partnerships to enhance brand reach.

---

Requirements:

- Bachelor's degree in Marketing, Communications, or a related field.

- 1-3 years of experience in social media management, preferably within the food, luxury, or retail sectors.

- Proficiency in social media tools and analytics platforms (e.g., Hootsuite, Instagram Insights).

- Strong written and verbal communication skills, with a flair for creative storytelling.

- Knowledge of social media trends, visual aesthetics, and the luxury food and gift market.

- Photography, video editing, or design skills are a plus.

---

Why Join Us?

Oasis Baklawa offers a vibrant work environment where creativity is encouraged. Join us to play a key role in building an exciting luxury brand that combines tradition with contemporary tastes AND Whatsaap us your resume +91 72919 94143

Job Types: Full-time, Permanent

Pay: ?15,000.00 - ?20,000.00 per month

Benefits:

• Cell phone reimbursement
• Internet reimbursement
• Provident Fund

Schedule:

• Day shift
• Fixed shift

Supplemental Pay:

• Performance bonus
• Shift allowance
• Yearly bonus

Education:

• Bachelor's (Required)

Experience:

• Social media marketing: 1 year (Preferred)
• total work: 1 year (Preferred)

License/Certification:

• Digital marketing (Preferred)

Work Location: In person