Job Description

ABOUT US : Grapes, India's leading Integrated communications agency nurtures digital strategy and marketing approach across paid, earned, and owned platforms. With both brand and business impact in the forefront, Grapes offers full services in Digital and Communication Solutions - Strategy Wonks at head and Creative at heart, we are strong in setting KPIs, goals and executing innovative-creative campaigns. We combine Strategy, Process, and Trends to build brands and turn customers into evangelists.

Powered with a deep Technical Knowledge - combined with extensive experience in Digital marketing, we at Grapes are equipped to service all our clients with perfect communication advice as apt for their brands. The vision is a clear one, of outperforming expectations at every possible stage. With over 200+ minds continuously at work, we own what we do! Agile minds are at our core with a continuous endeavor to invest in talent. Location : Saket, New Delhi (On-Site) Experience : Minimum 1 year
### Roles & Responsibilities:

• + 1.Content Creation and Management:
+ Develop engaging, creative, and high-quality content that adheres to the brand voice and guidelines.
+ Writing captions, creative copies and story copies for social media platforms.
+ Schedule and publish content across all social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, YouTube etc.).
+ 2. Performance Metrics and Analytics:
+ Monitor, analyze, and report on performance metrics like engagement rates, follower growth, click-through rates, and impressions.
+ Use data insights to optimize content strategy and improve social media performance.
+ 3. Campaign Management:
+ Plan, execute, and manage social media campaigns to promote products, services, or brand awareness.
+ Ensure alignment of social media campaigns with overall marketing strategy.
+ 4. Community Engagement: Respond to comments, messages, and interactions promptly and professionally.
+ Foster a sense of community and engage with followers to build brand loyalty.
+ 5. Collaboration:
+ Work closely with marketing, creative, and other relevant teams to coordinate efforts and maintain a cohesive brand message.
+ Collaborate with influencers and stakeholders for partnerships and promotions.
+ 6. Brand Consistency:
+ Ensure all social media content is consistent with the brand's voice, tone, and visual identity.
+ Maintain a cohesive look and feel across all platforms.
+ 7. Trend Awareness and content creation:
+ Stay updated with the latest social media trends, technologies, and best practices.
+ Creating and shooting trending content and reels for the brands
+ Implement new tools or strategies to keep the brand's social media presence relevant and engaging.
+ 8. Audience Growth:
+ Develop strategies to increase followers and maintain an organic growth trajectory.
+ Identify and target key audience demographics to enhance reach and engagement.
### Requirements:

• + Graduation in Marketing.
+ Prior experience in agency background is preferred.
+ Strong written and verbal communication is a must
+ Ability to think creatively and innovate content strategies.
+ Experience in running social media campaigns, contests, or promotions.