Job Description

Job Title: Social Media Executive (Experience in Govt & PSU Sector) - Digital Marketing
Company: MG Advertising Pvt. Ltd.
Location: New Delhi
Employment Type: Full-Time

About Us

MG Advertising Pvt. Ltd. is a premier 360-degree advertising agency offering services across Out-of-Home (OOH) media, digital marketing, print, video production, and event management. We specialize in delivering high-impact campaigns for government organizations, PSUs, and private sector clients, providing innovative solutions that engage and resonate with audiences.

Job Overview

We are seeking a Social Media Executive with experience managing social media campaigns for government and PSU clients. The role involves executing social media strategies, creating engaging content, managing social media accounts, and ensuring compliance with relevant guidelines. The ideal candidate will have a deep understanding of social media trends, government communication protocols, and content tailored for the public sector.

Key Responsibilities

• Social Media Strategy Execution: Implement social media strategies for government and PSU clients, ensuring alignment with their communication objectives and guidelines.
• Content Creation & Management: Develop and schedule engaging content, including posts, infographics, videos, and other multimedia assets, to be shared on various social media platforms.
• Account Management: Manage social media accounts across platforms such as Facebook, Twitter, LinkedIn, and YouTube, ensuring consistent brand messaging and engagement.
• Community Engagement: Monitor social media channels for feedback, comments, and queries, and respond promptly and professionally, fostering a positive online presence.
• Campaign Analysis: Track and analyze the performance of social media campaigns using analytics tools, providing insights and recommendations for improvements.
• Compliance & Protocols: Ensure all social media content adheres to government communication guidelines, compliance standards, and regulatory requirements.
• Trends & Innovations: Stay updated on the latest social media trends, especially those relevant to the government and public sector, and implement new ideas to enhance social media presence.
• Collaborate with Teams: Work closely with the creative, digital marketing, and client servicing teams to ensure the timely delivery of social media campaigns.
• Reporting: Prepare regular reports detailing social media activities, audience growth, and campaign effectiveness for internal and client review.

Qualifications

• Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Experience: 2+ years of experience in social media management, with a focus on government and PSU projects. Experience in an advertising or digital marketing agency is preferred.
• Skills Required:
• Strong understanding of social media platforms, trends, and best practices.
• Experience in creating content tailored for government and PSU audiences.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics, Facebook Insights).
• Excellent writing and communication skills, with the ability to create compelling and compliant content.
• Familiarity with government communication protocols and public sector messaging.
• Soft Skills:
• Attention to detail and ability to manage multiple social media accounts simultaneously.
• Strong organizational and time management skills.
• Ability to work collaboratively in a team and adapt to changing project requirements.
• Problem-solving mindset with a proactive approach to challenges.

What We Offer

• Competitive Salary: Based on experience and skills.
• Professional Development: Training, workshops, and opportunities for career growth in a creative and dynamic environment.
• Exciting Projects: Work on impactful social media campaigns for government and PSU clients.

How to Apply

Interested candidates should send their resume and a portfolio of previous social media campaigns to [contact email] with the subject line "Social Media Executive - Govt & PSU Experience - [Your Name]."

Join MG Advertising Pvt. Ltd.'s digital marketing team and enhance the social media presence of government and PSU clients through creative and effective strategies!

Job Types: Full-time, Permanent

Pay: ?9,000.00 - ?25,000.00 per month

Schedule:

• Day shift
• Fixed shift

Supplemental Pay:

• Performance bonus

Education:

• Bachelor's (Preferred)

Experience:

• Social media marketing: 2 years (Preferred)
• total work: 2 years (Preferred)

License/Certification:

• Digital marketing (Preferred)

Work Location: In person