Job Description

#### 28


#### Dec

### Job Title: Social Media Executive - Content Creator


Edureify Technology Private Limited


:





### About BootSelf APP:


BootSelf AI is a cutting-edge platform that leverages the power of artificial intelligence to make coding and programming easier, faster, and more intuitive. Our mission is to empower developers, from beginners to experts, to harness the potential of AI-driven coding tools that enhance learning, productivity, and creativity. Join us as we shape the future of coding education!

### Position Overview:


BootSelf AI is seeking a highly creative and tech-savvy Social Media Executive - Content Creator to join our growing marketing team. In this role, you will lead the creation and curation of compelling content that drives brand awareness, engagement, and growth across all social media platforms.


As a Social Media Executive , you will use cutting-edge AI tools and creative strategies to design content that resonates with our audience of developers, tech enthusiasts, and AI learners. You'll be tasked with staying on top of emerging trends and creating viral video content to promote BootSelf App and demonstrate how our AI-powered platform revolutionizes the coding experience.

### Key Responsibilities:

• Content Creation & Viral Video Development:
• Use AI-powered tools (like video editing, AI-generated graphics, etc.) to craft engaging, creative, and potentially viral content. Develop videos and multimedia pieces that highlight the unique features of BootSelf AI, with the goal of going viral on platforms like TikTok, YouTube, Instagram, and Twitter.
• Video Creation Assignments:
• Create engaging video content that captures the essence of the BootSelf AI app. Your primary task will be to conceptualize, produce, and execute video campaigns, including "hook" videos that captivate viewers in the first few seconds and drive viral potential.
• Trend Analysis & Management:
• Monitor social media trends, popular content formats, and emerging technologies in the AI and coding space. Quickly adapt and create content that taps into trending topics or challenges, using AI tools to ensure content aligns with platform-specific requirements and audience interests.
• Social Media Strategy:
• Work closely with the marketing team to develop a robust content strategy, including creating content calendars, planning video releases, and ensuring a consistent brand presence across multiple social channels.
• Community Engagement:
• Engage with our followers on social media platforms, respond to comments and messages, and cultivate a strong community. Encourage user-generated content and share success stories, building a deeper connection with the audience.
• Analytics & Optimization:
• Track and analyze the performance of videos, posts, and campaigns. Utilize social media analytics and insights to fine-tune content, improve engagement, and adapt strategies based on performance metrics (likes, shares, comments, views).
• Cross-Functional Collaboration:
• Collaborate with the design, product, and customer success teams to create content that aligns with ongoing product updates, new features, and key marketing campaigns.
• AI Integration & Experimentation:
• Regularly experiment with new AI tools and technologies for video creation, editing, and content optimization. Leverage these tools to stay ahead of the competition and enhance your creative process.
• Brand Advocacy:
• Represent BootSelf AI in all online interactions. Share the values and benefits of the platform in a relatable and engaging way, ensuring the brand voice is consistent across all social media posts and videos.

### Required Skills and Qualifications:

• Experience:
• Proven experience (1-3 years) in social media content creation, with a focus on video production, social media campaigns, or influencer marketing. Experience in the tech, AI, or SaaS industries is a plus.
• AI Tools & Video Creation:
• Proficient in using AI-powered tools for video creation, editing, and content management. Familiarity with tools like Synthesia , Runway ML , Pictory , Lumen5 , and video editing software like Adobe Premiere Pro , Final Cut Pro , or DaVinci Resolve is a plus.
• Creativity & Trendspotting:
• A knack for spotting and utilizing social media trends, challenges, and viral content formats. Ability to quickly adapt and create content that is engaging, shareable, and likely to go viral.
• Tech-Savvy & Passion for AI:
• A strong interest in technology, AI, and coding. Familiarity with coding or AI-powered platforms is a significant advantage.
• Video Production Skills:
• Strong understanding of video editing, storyboarding, and creating "hook" content that captures attention within the first few seconds.
• Content Strategy & Social Media Management:
• Experience in developing content calendars, managing multiple social media accounts, and analyzing content performance.
• Communication Skills:
• Excellent verbal and written communication skills. Comfortable with creative writing and producing concise, engaging captions and video scripts.

### Preferred Qualifications:

• Experience working in the tech, AI, or software development industry.
• Knowledge of SEO best practices and how to optimize video content for search and social engagement.
• Experience in influencer marketing or partnerships with content creators.
• A personal interest or background in coding or software development.

### What We Offer:

• Flexible Work Environment:
• Remote-first culture with flexible working hours to promote work-life balance.
• Growth Opportunities:
• Be part of a fast-growing AI company with opportunities to develop professionally and expand your skills in video creation and digital marketing.
• Collaborative Culture:
• Work alongside passionate and talented teams who are committed to driving innovation in AI-powered coding tools.
• Competitive Compensation:
• Competitive salary, based on experience, plus potential bonuses and incentives.

### Application Process:


We believe in testing creativity and initiative. To apply for the Social Media Executive - Content Creator role at BootSelf, we have a hands-on screening process that will give you the opportunity to showcase your skills and creativity.

Screening Assignment:

• Create a Video for BootSelf AI applink https://play.google.com/store/apps/details?id=mentor.bootself.ai
• We'd like you to create an engaging video that highlights the unique features of the BootSelf AI app. Your video should focus on captivating potential users, whether they are developers, coding enthusiasts, or individuals looking to leverage AI for better coding productivity. Be sure to include a strong hook at the beginning of the video to capture attention immediately, making it shareable and engaging.
• Publish & Promote
• Publish the video to your own social media channels (Twitter, Instagram, TikTok, LinkedIn, or YouTube--choose the platform that you feel will give it the best chance of going viral). The video should be optimized for organic growth, utilizing current social media trends and best practices for viral content.
• Performance Metrics:
• Track the performance of the video. If the video reaches 500k views , we'll reward you with $500 as a paid assignment. If the video exceeds 1 million views , you'll receive $750 . (All views should come automatically)
• Next Steps - Hire Discussion:
• If your video reaches the required milestones (500k or 1 million views), we'll schedule a round of discussion with you. Upon a successful conversation, we will extend a full-time offer for the Social Media Executive - Content Creator position at BootSelf App.



This is a great opportunity to demonstrate your social media marketing and content creation skills, while potentially earning compensation for your creativity and effort. We're excited to see what you can come up with!

### How to Apply:

• Create the Video: Follow the instructions above to create and publish the video.
• Submit Your Application: Send us a link to the video, along with a brief cover letter explaining your creative process and why you believe you're a great fit for the role. Include your resume and any relevant social media links.




Job Overview:


Location: Remote


Job Type: Full Time


Send Your CV at [email protected]