Job Description

At STRI we are hiring for our clients who are an International Cosmetic Brand supplying the film, theater, television, beauty & fashion industry.

We are looking for a Social Media Executive for their Indian Offices- position based in Chennai.

Roles and Responsibilities

• Developing, managing and implementing Social Media Marketing communication plans and strategies for the Indian market; across multiple customer touch points and pages.

• Social Media Marketing; You will be responsible for implementing a strategy on a monthly basis, implementing daily posts & stories as well as taking care of the extensive community management across the channels.

• In order to build a successful social media plan, you will have to lead and instruct the POS and Make-up Artist teams to create relevant content for all social media channels, keeping in mind the defined strategy and goals

• Social Media:

• Handling the brands India\xe2\x80\x98s social media platforms

• Content creation for all relevant local social media channels

• Local research across social media channels in India

• Community management across all Indian social media channels

• Sourcing social media posts, sharing\xe2\x80\x99s and communication opportunities

• PR activity during expos and events through social media

• Connecting with Bloggers and influencers to increase the awareness and visibility of the brand in India.

• Staying on top of the trend and optimizing page whenever required.

• With the appropriate teams you will define goals for campaigns, exhibitions and events;

• You will be responsible for preparing all relevant communication material with the graphic design team to reach the defined goals.

• With the appropriate teams you will define goals for seminars and workshops and prepare all communication accordingly.

• You will be responsible for handling advertisements and editorials in subscribed magazines keeping the overall defined goals in mind.

• Conducting Market & Competitors Research.

• Supporting sales department to achieve sales targets through defined local campaigns e.g. focus products.

• Monthly and campaign-based reports and analysis

• Monthly newsletter for ASPs (Authorized Service Partners) as well as for our customers online.

• Overseeing and handling the companys marketing budget

Requirements

• Educated to a degree level or equivalent in Marketing / Marketing Communications

• \xe2\x88\x99Relevant experience of minimum 1-3 years in Marketing / Marketing Communications

• \xe2\x88\x99Excellent communication and writing skills

• \xe2\x88\x99Good at content creation.

• \xe2\x88\x99Good at negotiations and co-ordination skills

• \xe2\x88\x99Good organization and planning skills

• \xe2\x88\x99Social media expertise

• \xe2\x88\x99Digitally savvy and trend focused

• \xe2\x88\x99Ability to multitask

• \xe2\x88\x99Able to work autonomously

• Strong People and Team Management

Benefits

International and diverse work environment

\xe2\x88\x99Flat organization

\xe2\x88\x99Possibilities for further education

STRI Consulting