Job Description

Job Title: Social Media Executive

Job Location: Kankarbagh, Patna

Salary: 15,000 to 20,000

Job Overview:

We are seeking a creative and strategic Social Media Manager to oversee our company's social media presence. The successful candidate will be responsible for creating and implementing social media strategies to enhance our online presence, engage our audience, and drive business goals. This role requires a blend of creativity, analytical skills, and a deep understanding of social media trends and platforms.

Key Responsibilities:

Strategy Development:

• Develop and execute comprehensive social media strategies aligned with business goals.
• Conduct market research to stay updated with trends and competitor activities.

Content Creation and Management:

• Create, curate, and manage high-quality content for various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
• Coordinate with design and content teams to develop visually appealing and engaging posts.

Community Engagement:

• Monitor and respond to comments, messages, and mentions across all social media channels.
• Foster positive interaction and build relationships with the online community.

Analytics and Reporting:

• Track, analyze, and report on social media performance using tools like Google Analytics, Hootsuite, or Sprout Social.
• Use data insights to adjust strategies and improve engagement and reach.

Campaign Management:

• Plan and execute social media advertising campaigns, including budgeting and performance tracking.
• Collaborate with marketing teams to integrate social media efforts with broader marketing campaigns.

Brand Advocacy:

• Ensure brand consistency in voice, messaging, and visual identity across all social media platforms.
• Identify and collaborate with influencers and brand ambassadors.

Stay Current:

• Keep up-to-date with the latest social media best practices, algorithms, and tools.
• Experiment with new trends and technologies to keep the brand at the forefront of digital marketing.

Qualifications:

Education:

Bachelor's degree in Marketing, Communications, Journalism, or related field.

Experience:

Proven experience as a Social Media Executive or similar role.

Demonstrated experience in creating and implementing successful social media strategies.

Skills:

• Proficient in using social media platforms and management tools.
• Strong writing, editing, and communication skills.
• Analytical mindset with the ability to interpret social media data.
• Creative thinking with a passion for social media trends and innovations.
• Excellent organizational and time management skills.

Job Types: Full-time, Permanent

Pay: ?15,000.00 - ?20,000.00 per month

Schedule:

• Day shift

Work Location: In person