Job Description

1. Overview:The Social Media Executive will be responsible for developing and executing social media strategies to increase brand awareness, engagement, and lead generation. This role requires a creative and data-driven individual who can manage multiple social media platforms, create engaging content, and analyze performance to optimize campaigns. The ultimate objective is to build a strong online community and drive business growth through social media.2. Key Responsibilities:Develop and implement social media strategies aligned with overall marketing goals.Create engaging and high-quality content (text, image, video) across various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).Manage social media accounts, ensuring timely and consistent posting.Monitor social media channels for brand mentions, comments, and messages, responding promptly and professionally.Track and analyze social media performance metrics (engagement, reach, website traffic, conversions) and report on key findings.Identify and leverage trending hashtags and topics to increase visibility.Develop and implement hashtag strategies for optimal reach and engagement.Collaborate with influencers to promote brand messaging and reach new audiences.Manage social media advertising campaigns, optimizing for performance and ROI.Stay up-to-date on social media best practices, algorithm updates, and emerging trends.Maintain a consistent brand voice and messaging across all social media platforms.Collaborate with the marketing team on integrated marketing campaigns.Assist in website content updates and management as needed.Support email marketing campaigns through social media promotion.Manage multiple projects simultaneously and meet deadlines effectively.3. Technical Skills:Proficiency in using various social media management tools (e.g., Hootsuite, Buffer, Sprout Social).Experience with social media analytics platforms (e.g., Google Analytics).Experience with social media advertising platforms (e.g., Facebook Ads Manager, Google Ads).Strong understanding of SEO principles and best practices.Proficiency in using design software (e.g., Canva, Adobe Photoshop - advantageous).Excellent written and verbal communication skills.4. Required Qualifications:Bachelor's degree in Marketing, Communications, or a related field.2+ years of experience in social media marketing.5. Skills & Experience:Social Media Marketing: Proven experience developing and executing successful social media strategies across multiple platforms. Demonstrated ability to increase brand awareness and engagement.Content Writing: Exceptional writing and editing skills with the ability to create engaging and compelling content for various social media platforms.Content Marketing: Ability to develop and implement content strategies that align with business objectives and target audience interests.Content Management: Experience managing and organizing large volumes of content across various platforms.Content Strategy: Ability to develop and implement comprehensive content strategies that achieve specific goals.Digital Marketing: Broad understanding of digital marketing principles and best practices.Advertising: Experience planning, executing, and analyzing social media advertising campaigns.Performance Tracking & Performance Marketing: Ability to track, analyze, and interpret social media data to optimize campaign performance and ROI.SEO: Understanding of SEO principles and how to incorporate them into social media strategies.Hashtag & Hashtag Strategy: Proficiency in identifying and utilizing relevant hashtags to increase reach and engagement.Influencer Marketing: Experience collaborating with influencers to promote brand messaging.Website: Basic understanding of website functionality and content management systems.Email Marketing: Familiarity with email marketing principles and how to leverage social media to promote email campaigns.Project Management: Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.Creativity: Ability to generate innovative and engaging social media content.Adaptability: Ability to adapt to changing social media trends and algorithms.

Tre Sessanta People Management Pvt Ltd