Develop and implement comprehensive social media strategies to increase brand awareness, drive engagement, and foster community growth across key platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
Create and curate compelling content (posts, stories, videos, polls) that resonates with target audiences, reflects brand values, and encourages user interaction, shares, and advocacy.
Manage day-to-day operations of social media channels, including content planning, scheduling, publishing, and monitoring, ensuring consistent brand voice, messaging, and visual identity.
Analyse social media performance metrics (reach, engagement, impressions, click-through rate) to track progress, evaluate effectiveness, and optimize content and strategies for maximum impact.
Develop and execute paid social media advertising campaigns, including campaign setup, targeting, ad creative development, budget management, and performance optimization, across various platforms.
Plan, coordinate, and execute a variety of events, including but not limited to product launches, conferences, trade shows, webinars, workshops, and experiential activations, both in-person and virtual.
Manage end-to-end event logistics, including venue selection, vendor coordination, budget management, registration, attendee communications, and on-site event execution