Job Description

Requirements:

• Proven experience (2-3+ years) in branding and social media design, preferably in the field of events and experiences and a portfolio that extensively shows your work in these areas.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects) and other design tools.
• Strong understanding of social media platforms, trends, and best practices for community engagement.
• Excellent communication skills with a passion for building a community of people and fostering connections through storytelling.
• An outgoing personality, passionate about community experiences
• Creative thinker with a keen eye for design aesthetics and attention to detail.
• Ability to thrive in a collaborative team environment and evolving project needs.

• Content Creation: Develop innovative and eye-catching visual content (graphics, animations, videos) tailored for various social media platforms (Instagram, Facebook, Twitter, etc.) to promote upcoming community events and initiatives.
• Campaign Strategy: Collaborate with the marketing and events team to conceptualise and execute social media campaigns that align with our brand identity and event objectives.
• Community Engagement: Understand and monitor social media channels/activities, Actively engage with our online community to cultivate a positive and an interactive digital presence.
• LIVE Event Key Observations: Attend and document community events through live coverage on social media as and when needed, capturing key moments and interactions to share in real-time. It also includes identifying gaps and insights that help us further at work.
• Brand Consistency: Ensure all social media content adheres to brand guidelines and maintains a cohesive visual identity across platforms.

Paytm