Job Description

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The Social Media Graphic Designer and Marketing Specialist is responsible for creating visually compelling graphics and multimedia content for various social media platforms, as well as developing and executing effective marketing strategies to enhance brand awareness, engagement, and conversion. This role involves a combination of graphic design skills, marketing knowledge, and creativity to produce engaging content that resonates with target audiences and drives desired outcomes.

Responsibilities:

• Design and produce high-quality graphics, images, videos, and other multimedia content for social media platforms, including but not limited to Instagram, Facebook, Twitter, LinkedIn, and TikTok.
• Develop and maintain a consistent brand identity across all social media channels, ensuring that visual content aligns with brand guidelines and objectives.
• Collaborate with marketing and content teams to create compelling social media campaigns and promotions that drive brand awareness, engagement, and conversion.
• Stay up-to-date with industry trends, emerging technologies, and best practices in social media design and marketing to continuously innovate and improve content strategies.
• Monitor and analyze social media performance metrics, such as reach, engagement, and conversion rates, to evaluate the effectiveness of content and campaigns and make data-driven recommendations for optimization.
• Respond to comments, messages, and inquiries from followers and engage with the community to foster positive relationships and enhance brand loyalty.
• Stay informed about relevant news, events, and conversations happening in the industry and leverage opportunities to participate in conversations and share relevant content.
• Collaborate with cross-functional teams, including marketing, sales, and product development, to align social media efforts with broader business goals and initiatives.
• Manage social media content calendars, scheduling tools, and publishing platforms to ensure timely and consistent delivery of content.
• Provide creative input and support for various marketing initiatives, including email campaigns, website updates, and advertising materials, as needed.

Qualifications:

• Bachelor's degree in graphic design, marketing, communications, or a related field.
• Proven experience in graphic design, with proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, etc.) and other design tools.
• Strong understanding of social media platforms, algorithms, and trends, with previous experience managing social media accounts for brands or organizations.
• Excellent creative and conceptual thinking skills, with the ability to translate ideas into visually engaging content that communicates effectively to target audiences.
• Solid understanding of marketing principles, including branding, messaging, audience segmentation, and campaign development.
• Analytical mindset with the ability to interpret data, track performance metrics, and make data-driven decisions to optimize social media strategies.
• Strong communication and collaboration skills, with the ability to work effectively in a fast-paced, dynamic environment and collaborate with cross-functional teams.
• Highly organized with excellent time management skills and the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines consistently.
• Creative problem-solving skills with a proactive and solutions-oriented approach to challenges.
• Passion for design, marketing, and social media, with a genuine interest in staying informed about industry trends and best practices.

This role requires a combination of technical expertise in graphic design, proficiency in social media platforms and tools, and strategic thinking to drive effective marketing initiatives and achieve business objectives through engaging and impactful visual content.

Job Types: Full-time, Internship
Contract length: 6 months

Pay: ?150,000.00 - ?350,000.00 per year

Benefits:

• Internet reimbursement
• Paid time off

Schedule:

• Day shift
• Monday to Friday

Supplemental Pay:

• Performance bonus

Application Question(s):

• Can you share an example of a successful social media campaign you've worked on in the past and your role in its execution?
• How do you stay informed about the latest trends and best practices in graphic design and social media marketing?

Work Location: In person