Job Description

Creative Copywriter (Contract to hire) (4-6Yrs)Karnataka, India (On-site)Basic qualifications -
\xef\x82\xb7 Minimum 4 years experience at a fast-paced advertisement agency
\xef\x82\xb7 Should be an \xe2\x80\x98idea\xe2\x80\x99 person with experience handling clients; can rally creative
and digital teams around the central idea and concept
\xef\x82\xb7 Excellent at formulating and presenting ideas for marketing and brand
communications
\xef\x82\xb7 Participate in and lead brainstorming sessions . Ideate, write and execute original
and iconic creative concepts in response to brand managers\xe2\x80\x99 briefs, objectives,
or goals
\xef\x82\xb7 Passionate about new-age creative formats and creating brand campaigns \xe2\x80\x93
including social media reels, shorts, and digital ad films.
\xef\x82\xb7 Can write and tailor the content and copy according to their purpose - whether
they are intended to sell, engage, or inform
\xef\x82\xb7 Ability to deliver omnichannel copywriting, including presentations, manifestos,
scripts, everything digital, webpages, blogs, social media, slogans, and news
releases. Understand the nativity requirements of different channels
\xef\x82\xb7 Lives from brief to brief - hungry to break one down and come out with ideas
for hero/ hub/ hygiene content
\xef\x82\xb7 Goes beyond writing to ensure flawless execution - works with creative and
shoot teams to ensure that the visual elements and forms complement the
words
\xef\x82\xb7 Understand the target audience for each brand - you\'re not just writing for the
brand, you\'re writing for their community, so you\'ll need to know what interests
them
\xef\x82\xb7 Identifies key messages - understand the main thing that you want the audience
to feel and do and how to communicate this powerfully
\xef\x82\xb7 High bar on quality \xe2\x80\x93 the ability to edit own and others\' writing. Grammar
obsessed!
\xef\x82\xb7 Values research over everything else \xe2\x80\x93 interested in learning about fashion and
style and the latest trends
\xef\x82\xb7 Identifies fresh and interesting angles for written pieces
\xef\x82\xb7 Works collaboratively with the marketing team and brand managers to review
the impact of work
\xef\x82\xb7 Works on business pitches and PPTs to present new ideas and projects
A Day in the Life
70% of the day creating, researching and conceptualizing new content across all
brands
30% of the day in ideation meetings, working on collaborative projects, and joint
ideation sessions tied to driving P0 metrics to meet organizational goals
You should be -
\xef\x82\xb7 Competitive \xe2\x80\x93 Keep a keen eye on the competition and wider industry, always
staying one step ahead.
\xef\x82\xb7 Accountable \xe2\x80\x93 ready to take on responsibility for managing projects from
concept to execution.
\xef\x82\xb7 Communicative \xe2\x80\x93 proactively provide project status updates, and work
transparently with the wider team.
\xef\x82\xb7 Energetic \xe2\x80\x93 have a sense of humor and high-frequency personality.
\xef\x82\xb7 Persuasive \xe2\x80\x93 both internally and externally, with the ability to present ideas with
credibility, sound reasoning, and emotion.
\xef\x82\xb7 Creative \xe2\x80\x93 across everything from reacting to new briefs to how they respond to
challenges.
\xef\x82\xb7 Flexible \xe2\x80\x93 understands the fast-paced nature of the fashion landscape, and is
comfortable pivoting when priorities and trends change.Qualifications
\xef\x82\xb7 Agency background
\xef\x82\xb7 Portfolio of past work and writing samples with metrics on performance
\xef\x82\xb7 BA in English Literature with a postgraduate degree in advertising or mass media
communications

Angel & Genie