Job Description

We are seeking a highly motivated and creative Social Media Executive with 1-2 years of experience to join our dynamic team. The successful candidate will be responsible for managing our social media channels, creating engaging content, and driving our social media strategy to enhance our online presence and increase brand awareness.

Responsibilities:

• Content Creation : Develop, curate, and manage high-quality content for various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and others.
• Social Media Strategy : Assist in planning and executing social media strategies to align with business goals and objectives.
• Community Management : Engage with our online community, respond to comments and messages, and foster positive interactions with followers.
• Performance Analysis : Monitor, track, and report on social media performance metrics and KPIs. Analyze data to optimize content and strategies.
• Trend Monitoring : Stay up-to-date with the latest social media trends, tools, and best practices. Provide recommendations for new initiatives.
• Collaborations : Work closely with the marketing team to coordinate campaigns and promotions. Collaborate with other departments to ensure brand consistency.
• Ad Campaigns : Assist in creating and managing paid social media advertising campaigns to reach target audiences and achieve marketing objectives.
• Brand Advocacy : Promote our brand's values and mission through authentic and compelling social media content.

Requirements:

• Experience : 1-2 years of experience as a Social Media Executive or in a similar role.
• Knowledge : Excellent understanding of social media platforms, including their respective best practices and algorithms.
• Tools : Proficiency with social media management tools (e.g., Hootsuite, Buffer) and analytics tools (e.g., Google Analytics, Facebook Insights).
• Creativity : Strong creative thinking and content creation skills. Ability to craft engaging and visually appealing posts.
• Communication : Excellent written and verbal communication skills. Ability to interact effectively with followers and team members.
• Analytical Skills : Ability to analyze social media metrics and generate insightful reports to guide strategy.
• Time Management : Strong organizational skills and the ability to manage multiple tasks and deadlines in a fast-paced environment.
• Team Player : Ability to work collaboratively with cross-functional teams.

Preferred Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• Experience with graphic design tools (e.g., Adobe Creative Suite, Canva) is a plus.
• Familiarity with SEO and web traffic metrics.

Job Types: Full-time, Permanent

Pay: ?15,000.00 - ?22,000.00 per month

Benefits:

• Paid sick time

Schedule:

• Day shift
• Fixed shift
• Monday to Friday

Application Question(s):

• How many years/months of experience do you have in Social Media Marketing?
• Would you be comfortable traveling to the Alipur, Kolkata location daily?
• Would you be comfortable in the salary bracket of 15000 to 20000 monthly?

Work Location: In person