Job Description

Who are we?


At Upraised, we deliver personalized learning journeys that empower individuals to bridge skill gaps and achieve their dream roles. We take pride in:




• Accurate Skill Assessments:

Helping learners identify their current capabilities and areas of improvement through rigorous evaluations.



• Tailored Learning Tools:

Providing structured guidance and resources to help learners grow.



• Real-World Application
:

Ensuring learners are ready to apply their skills confidently in the workplace.



What truly sets us apart is our mentors and trainers--seasoned professionals who bring unparalleled real-world insights. Their dedication and expertise shape transformative learning experiences, making Upraised not just an upskilling platform but a partner in unlocking career potential.


Founded by Mona Gandhi (Airbnb's first female engineer), Upraised is a seed-funded company backed by prominent investors like Kunal Shah, Vijay Shekhar Sharma, Airbnb co-founder Nathan Blecharczyk, Lightspeed India, and South Park Commons.


Why should you choose us?


Three fundamental things set us apart:



• Product:
We genuinely believe in our product and its ability to drive an impact in delivering effective learning
• Culture:
You'll work in an environment where your voice is valued and culture is more than just lip service.
• Team:
You'll collaborate with a dynamic, self-driven team that thrives on infectious energy, entrepreneurial spirit, and zero judgment.


Our team is diverse and inclusive, comprising ex-founders, consultants, freshers, premier school graduates, and dropouts. We prioritize skills, character, and work ethic above everything else.


Who are we looking for? We are looking for a creative and strategic Social Media Content Producer who specializes in video content creation and storytelling. You'll be responsible for producing engaging, platform-optimized videos to enhance Upraised's brand presence, trust, and audience engagement.


This is an opportunity to manage the end-to-end production of impactful video content across platforms like LinkedIn, Instagram, and YouTube, showcasing Upraised's ethos and product differentiation.


### Your Responsibilities:

• Content Ownership:

Own all aspects of video creation, from ideation to post-production, including scripting, storyboarding, production, editing, and distribution.

• Creative Direction

: Work with cinematographers, editors, and designers to maintain quality standards and brand consistency.

• Optimize for Platforms:

Tailor content strategies and formats to maximize engagement on YouTube, LinkedIn, Instagram, and other platforms.

• Data-Driven Iteration

: Use performance metrics and audience insights to continuously optimize video content and storytelling approaches.

• Asset Creation:
Develop all video-related assets, including thumbnails, titles, descriptions, and captions.

### What makes you a good fit?

• Visual Storyteller
:

You have experience creating compelling video content, whether as a scriptwriter, editor, cinematographer or through running your own social media channel.

• Strong Writing Skills:

You enjoy writing and have experience crafting scripts, blogs, articles, or stories.

• Production Knowledge:

You understand the basics of video production, including lighting, sound, camera operation, and editing. Expertise isn't mandatory, but a foundational grasp is essential.

• Creative & Strategic Thinker:

You're excited to ideate, experiment, and produce innovative content formats that drive engagement and trust.

• Ownership & Detail-Oriented:

You thrive in high-ownership roles, pay attention to the small details, and have strong follow-through.

• Data-Savvy:

You're comfortable using analytics tools (like YouTube Studio) to track performance and refine your approach.


We know it's rare to check every single box. Your willingness to learn and drive to perform matter more than anything else.


### What will you do?

• Create Original Video Content:

Develop a series of short videos to establish trust and confidence in Upraised's offerings by spotlighting mentors, learners, and real-world outcomes.

• Collaborate with Creatives:

Work closely with cinematographers, editors, and designers to bring your vision to life while ensuring consistency in tone and quality.

• Platform Optimization:

Develop strategies tailored for LinkedIn, Instagram, and YouTube to maximize video engagement and reach.

• Analyze & Iterate:

Use audience insights and analytics tools to refine the creative approach and enhance future content performance.

• Own the Details:

Oversee the creation of all video assets, including thumbnails, titles, descriptions, and captions.

• Ensure delivering a high quality output


This is a high-ownership role in a fast-paced environment. If you thrive in ambiguity, love storytelling, and are passionate about using video to connect with audiences, we'd love to hear from you!