Responsibilities:

• Track engagement, reach, and conversion rates on social media platforms.
• Analyse data from social media platforms using tools such as Google Analytics, Hootsuite, and Sprout Social.
• Create reports and dashboards to track progress and inform stakeholders of insights.
• Conduct research and data analysis to understand customer behaviour.
• Create and implement social media campaigns in line with the overall business goals.
• Collaborate with marketing and content teams to develop a social media strategy.
• Plan and execute campaigns and promotions on social media.
• Evaluate the effectiveness of social media efforts and adjust campaigns as needed.
• Attend marketing and social media events and conferences.
• Stay up-to-date with the latest trends and technologies in social media.
• Optimize social media accounts for search engine optimization (SEO).
• Leverage influencer relationships to increase reach and credibility.
• Study competitors and find ways to improve.

Requirements:

• Maximum 1 to 2 years of experience managing and analyzing social media.
• A bachelors degree in communications, marketing, or a related field.
• A track record of managing campaigns well and getting results.
• Knowledge of social media platforms, analytics, and social media tools like Hootsuite, buffer etc.
• Ability to understand data and provide insights from it.
• Strong written and spoken communication skills.
• Ability to work independently and multitask.
• Organizational skills and attention to detail.
• Creativity and innovative thinking.
• Knowledge of SEO is a plus.