Job Description

Job description

Job Overview

We are seeking a

Marketing Performance Specialist

with expertise in

Meta Ads

and

Google Ads

to join our growing marketing team at Stokastra. This role will involve designing, managing, and optimizing digital advertising campaigns to drive high-quality leads, sales, and brand awareness for our trading education services. The ideal candidate will have hands-on experience in creating and optimizing performance-driven campaigns that generate measurable results.

Key Responsibilities

Campaign Management

: Plan, create, and execute paid media campaigns on

Meta Ads

(Facebook, Instagram, Messenger) and

Google Ads

(Search, Display, YouTube). Manage campaigns aimed at lead generation, sales conversion, and brand visibility for Stokastra's courses and services.

Performance Optimization

: Monitor and optimize campaign performance to achieve key metrics such as

CPL, CPA, ROAS

, and

conversion rates

. Perform A/B testing on creatives, ad copy, targeting, and bidding strategies to improve campaign efficiency.

Analytics & Reporting

: Track and analyze campaign performance using

Google Analytics

,

Google Ads

,

Meta Ads Manager

, and other analytics tools. Provide detailed reports on ad performance, including insights and recommendations for improvement.

Budget Management

: Manage campaign budgets across Meta and Google Ads platforms, ensuring optimal spend allocation to high-performing ads. Adjust budget distribution based on performance metrics to maximize ROI.

Strategic Development

: Develop and refine audience targeting strategies, including lookalike audiences, custom audiences, and remarketing efforts. Collaborate with the marketing team to align ad campaigns with overall business and marketing goals.

Continuous Learning & Trend Monitoring

: Stay updated on new features, tools, and best practices in

Meta Ads

and

Google Ads

. Implement industry trends and innovative ad formats to improve campaign performance.

Qualifications

Experience

: At least 1-2 years of experience managing

Meta Ads

(Facebook, Instagram) and

Google Ads

(Search, Display, YouTube). Demonstrated success in driving high-quality leads and conversions through paid media campaigns.

Skills

: In-depth knowledge of

Meta Ads Manager

and

Google Ads Manager

. Proficiency in

Google Analytics

and other performance tracking tools. Strong understanding of key metrics like

CPC, CPL, CPA, ROAS

, and

CTR

.

Creative & Analytical

: Ability to analyze data and generate actionable insights for campaign optimization. Strong copywriting skills for crafting compelling ad copy and headlines.

Education

: A degree in

Marketing

,

Business

, or a related field is preferred, or equivalent work experience in digital marketing.

Certifications

:

Google Ads Certification

(preferred).

Meta Blueprint Certification

(preferred).

Soft Skills

: Detail-oriented with strong problem-solving skills. Excellent communication skills and ability to work collaboratively within a team. Strong organizational skills and ability to handle multiple campaigns simultaneously.

Why Join Stokastra?

Growth Opportunity

: Be part of a fast-growing company where you'll have the chance to shape the marketing strategy and make an impact on business growth.

Dynamic Work Environment

: Collaborate with a creative and results-driven team that values innovation and creative problem-solving.

Competitive Salary

: Competitive pay based on skills and experience, with performance-based incentives.

Location

: Based in

Sarabha Nagar, Ludhiana

, offering easy accessibility and an office environment conducive to creativity and collaboration.
Job Type: Full-time

Pay: ?15,000.00 - ?20,000.00 per month

Schedule:

Day shift Morning shift
Supplemental Pay:

Performance bonus
Work Location: In person