Job Description

Job Title: Social Content StrategistAbout the RoleWe are seeking an experienced Social Content Strategist to execute the social media strategy. As a consumer-focused platform, we're looking for someone with a strong track record in growing social channels. You will play a critical role in building world-class user experiences for consumers in India and globally, focusing on chat and conversational UI. Experience with AI products or chat-based interfaces is a significant advantage, as it will help in crafting innovative, user-centric designs.

• Location: Gurgaon (In-Office)
• Experience Level: 5+ years

Key Responsibilities

• Conceptualize content ideas that resonate with the brand's communication and ideology.
• Study and execute emerging social media trends to build following and engagement.
• Manage and execute social media content calendar for Instagram, Facebook, YouTube, Telegram, ShareChat, etc.
• Create video content i.e., reels for social media and performance ads. You will have help for this.
• Own the following metrics - follower growth, engagement i.e., likes, views, & shares, and deliver on the aligned targets.
• Strategize and execute campaigns with relevant influencers to amplify brand awareness.
• Create mood boards and execute photo and video shoots with freelance photographers/videographers for digital assets.
• Implement tools to track and analyze social media performance to understand what is working /not working.
• Lead collaboration and execution of offline pop-up events in places like Flea Markets, etc.

Qualifications:

• Bachelor's degree or equivalent
• 5+ years of work experience handling social media and content creation
• Previous experience working with a consumer brand is a big plus
• Ability to think creatively and act fast
• Ability to multi-task, prioritize, and manage time effectively
• Possesses communication, collaboration, and problem-solving skills
• Has an understanding of software for pictures and videos
• Has comfort in creating content on the phone

What We Offer

• Play a key role in shaping a product that leverages cutting-edge AI technology to enhance user experiences for consumers in India and globally.
• Work with a team committed to innovation and excellence in design.
• Be part of a startup where your contributions are valued, and there's ample opportunity for professional growth.

If you are passionate about building cutting-edge AI applications and meet the above qualifications, we'd love to hear from you!

Expertia AI Technologies