Job Description

- Social Commerce Manager (Google Ads, B2C)- Digital Marketing, Google Analytics, Marketing, B2C Marketing- Experience Required: 5 - 8 years- Preferred education - Master or Bachelors in Marketing- Note: Candidate\'s age should not exceed 32 years- Mandatory company - Good B2C Product Company Only (Myntra, Nykaa, Amazon etc)- Working Days: 6 days/week- Office Location: Viman Nagar, Pune, Karnataka, Bengaluru Role & Responsibilities :- Designing comprehensive advertising strategies that align with business objectives, target audience demographics, and market trends, integrating both Google Ads and influencer marketing channels.- Creating, implementing, and optimizing Google Ads campaigns across various platforms such as Google Search, Display Network, and YouTube to maximize reach, engagement, and conversion.- Identifying, establishing, and nurturing relationships with relevant influencers and content creators to leverage their reach and credibility in promoting the company\'s products or services.- Collaborating with influencers and content creators to develop authentic and engaging content that resonates with their audience while aligning with the brand\'s messaging and objectives.- Strategically allocating advertising budgets across Google Ads and influencer marketing initiatives to achieve desired performance metrics.- Monitoring the performance of advertising campaigns and influencer partnerships, analyzing key metrics such as click-through rates, conversion rates, and engagement levels, and making data-driven optimizations to improve campaign effectiveness.- Ensuring compliance with advertising regulations, platform policies, and ethical guidelines in all advertising and influencer marketing activities.- Providing regular reports and insights to stakeholders, summarizing campaign performance, key learnings, and recommendations for future optimizations and strategies.Ideal Candidate :- Masters or bachelor\'s degree in Marketing or a related field.- 5-8 years of experience as a Social Media Specialist or similar role.- Mandatory experience - Must have at least 5+ years of experience in running Digital Marketing/Advertising Campaigns on Google Ads and YouTube- Mandatory experience - Must have very strong understanding of Google Ads, SEO and tools related to Google Marketing- Mandatory experience - Strong Experience in Data Analytics from Google Analytics and other Ad Analytics tools- Mandatory core skills - Managing end-to-end advertising campaigns across Google platforms, optimizing metrics such as ROI, conversion rates, views thru, Click thru, and engagement rates.- Plan and execute digital advertising campaigns on Google platforms, including ad creation, targeting, monitoring, and optimization.- Experience in developing and managing marketing campaigns.- Data-driven and proven ability to analyze data for insights through Google ads and other Third-Party Apps (Google Analytics).- Excellent communication skills and ability to work collaboratively in a team environment.Perks, Benefits and Work Culture :Our people define our passion and our audacious, incredibly rewarding achievements. Bajaj Finance Limited is one of India\'s most diversified Non-banking financial companies, and among Asia\'s top 10 large workplaces. If you have the drive to get ahead, we can help find you an opportunity at any of the 500+ locations we\'re present in India. (ref:updazz.com)

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