In-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Yelp, Google+Local, YouTube, Instagram, Pinterest, etc.), and how each platform can be deployed in different scenarios
Social Media Optimization Good in SMO Strategy Planning and Marketing.
Experience in planning and executing digital media campaigns.
Experience in Google Advertising of at least 2 years of Google Ads certification is a plus.
Understanding how to bring the right set of parameters to bring the desired cost per click rate.
Ability to gauge and correct the campaign early on Maintains a working knowledge of principles of SEO including keyword research Highly knowledgeable in the principles of Search and Social.
Experience with online monitoring and measurement platforms including but not limited to Omniture, Facebook Insights, YouTube Insights, Google Analytics, HootSuite, TweetDeck, and Social Mention.
Excellent analytical, organizational, project management, and time management skills.
Ability to clearly and effectively articulate thoughts and points.
Understanding of mobile advertising.
Proficiency in MS Office.
Extremely strong communication and presentation skills.
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