Job Description

Product Marketing Manager (3-7 yrs)

Summary
Job title: Marketing Executive

Job type: Fulltime

Experience: 2+ years

- Payscale: TBD

- Location: Bangalore

About us:

Skylark Drones is a technology company that is building the core infrastructure for the global drone ecosystem. We are backed by institutional VCs like InfoEdge, Indian Angel Network, AdvantEdgeetc. The company innovates & integrates drone solutions and services into scalable real-world applications that benefit enterprises and the community at large. Today, our platform empowers Fortune 500 companies with drone analytics, service providers and independent enterprise drone pilots with secure execution of flights and manufacturers with regulatory airspace compliance.

Roles and Responsibilities:

- Build and manage content that attracts a qualified audience (including blog posts, whitepapers, ebooks, case studies, webinars, infographics, etc.).

- Grow new leads, including marketing-qualified leads, by converting site traffic through calls- to-action, landing pages, and lead generation content (including offers).

- Optimize our marketing automation and lead nurturing processes through email, content, and social channels.

- Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.

- Help in making proposals/presentations for enterprise customers.

- Increase Product Users by doing active product outreach to target audience.

Skills and Experience

Must have:

- Excellent communicator and creative thinker, with an ability to use data to inform all decisions.

- Great Presentation and Storytelling Skills

- Engineering/Economics Degree from Tier -1 College.

- This role requires attention to detail, and project management skills.

- It will be a plus to have familiarity with marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.

- Have been part of an early stage Technology Start-up.

Good to have:

- Have written and published high/medium impact content

- Should have been part of college-level technical clubs/groups

- Should have won/participated in college level competitions.

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