Responsibilities :- Generate copies for various marketing channels such as social media, Google ads, blog posts and newsletters etc.- Understand the needs of campaigns and assist in the brainstorming process, generate original content, and may assist in other aspects of the creative process.- Creating and editing original copy that is accurate, well-researched, and meets company needs and deadlines.- Collaborate with designers, campaign owners and other professionals on large- and small-scale marketing projects (e.g. email campaigns and landing pages). -Conducting research to formulate ideas or support writing.- Edit and proofread copy as needed.- Use SEO principles to maximize copy's reach wherever possible.- Build and manage creation of marketing material for these campaigns such as landing pages, Ad copies, image, infographics etc.Requirements:- Proven experience of at least 2 years in copywriting. - Experience in the B2B technology service domain will be beneficial.- Excellent command over the English language with good knowledge of computers and the internet research. - Ability to understand the needs associated with a project and the target audience.- Knowledge of online content strategy.- Excellent writing, editing and proofreading skills- Knowledge of content style and format on different platforms (ref:updazz.com)
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