Job Description

Job Role: Show Marketing ManagerDepartment : MarketingExperience : Minimum 6 years of related experienceA. Job PurposeTo take lead responsibility for marketing, and communications at Nita Mukesh Ambani Cultural Centre (NMACC) - Indias only multidisciplinary centre in the heart of Mumbai, to increase audiences, hit targets and promote the centre to its fullestTo provide detailed analysis and insight on campaigns to help inform future strategyTo increase diversity of audiences by embracing digital innovations in line with the artistic vision, with the assistance of brand and marketing teamsTo conduct regular and ongoing audience research to be shared across the organization to inform decision makingThrough the excellence in their delivery, strengthen relationships with the production houses and artists and become their preferred centre in India for performancesB. Job AccountabilitiesPlanning and budgetinga.Liaise with core marketing and Performing Arts teams to develop marketing and communications plans for all Cultural Centre(NMACC) programmingb.Detailed budgeting and planning to optimise brand and deliver commercial objectives.c.Single point of contact for all communication platform requirementsd.Managing timelines and deliverables with multiple internal and external stakeholderse.Evaluating and identifying audience profiles and behavioral characteristics unique to each programmef.Applying this audience knowledge to devise program-specific marketing mix and execution plansExecutiona)Work closely with the programming digital managers to ensure all creative assets required to market the show are received on time and are of high qualityb) Ensure that the digital, social teams & external ticketing platforms to deliver accurate and high-quality listings, as well as promotion plan using the creative assetsc)Manage, track, and deliver multiple concurrent projects as per pre-defined delivery schedulesd) Liaise with internal stake holders including programming, technical, house management, ticketing staff and, artistic creators, artistic managers, education and training professionals, agenciese)Work closely with the social media team for in-depth briefings, creative ideation and pre, during, and post show coverage of shows and artistic contentf)Exceptional quality control in keeping with the brand positioning and management expectationg) Responsible for revenues generated through ticket sales across platformsMonitoring, evaluation, and reportinga)Monitoring of box office performance of each project. Evaluating state of play and trends, and taking on-spot corrective action where possibleb) Management of all marketing and communication related expenditure, resources, and assetsc)Evaluation of campaign effectiveness and implement appropriate adaptive responsed) Show reports, project reports, response analysis and other relevant feedback on a timely basise)Any other duties as may be reasonably requested by the Management team.Stakeholderf)You will be required to interact with external entities Collaborating partnerships, artists and producers, media entities, sponsors and donors, and local, national arts organizations, fabricators, and suppliers

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