Shopper Marketing Manager
Executive Hiring is looking for a Shopper Marketing Manager for an FMCG, based at Gurgaon.
Post Grad in Marketing from IIM\'s / XL / SPJIMR/ MDI etc with 5-6 Yrs. of post qualification exp. with the combination of both Sales & Trade / Shopper Mktg in an FMCG of repute, which is mandatory.
The Role:
- Plan and deliver brand/channel wise net revenue while managing customer spends
- Responsible for the entire BTL strategy for the category
- Plan and execute 4P initiatives
- Plan and launch NPDs with category teams
- Generate Category insights to grow top line
- Engage with customers, leading to disproportionate support for our execution priorities.
- Devise channel strategies that enable to achieve the right interventions with the shopper to step change category performance.
- Drive shopper led micro battles to unlock specific category/channel opportunities.
- In case this of interest to you, please forward your updated resume, mentioning CTC.
For any further clarity, please feel free to reach out to Sanjoy @ 90469-68619
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